Zeus AI Labs, Inc.
Hercules empowers anyone to build stunning, production-ready apps and websites by chatting with AI.
At a Glance
- Small and Medium Businesses (SMBs)
- Non-technical Founders
- Early-stage Startups
AI Tools by Zeus AI Labs, Inc.
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Hercules
AI Chat App Builder
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Products & Services
AI-powered app and website builder enabling creation via natural language chat.
Integrated commerce solution for managing payments, products, and one-click publishing.
Market Position
A chat-first alternative to low-code tools like Bubble, focusing on extreme speed and ease of use for production-ready apps.
Leadership
Founders
Brendan Falk
Founder & CEO at Hercules. Previously Co-founder & CEO at Fig (acquired by AWS). Software Engineer at Amazon, Brex, and others. Harvard graduate.
Grant Gurvis
Co-founder at Hercules. Previously Software Engineer at Fig and member of its founding team. Education from University of South Florida.
Executive Team
Brendan Falk
Founder & CEO
Ex-Fig, Ex-Amazon, Harvard Alum.
Grant Gurvis
Co-founder
Ex-Fig founding team member.
Founding Story
Originally founded as Zeus AI Labs to build an 'AI-native Palantir' for large enterprises. After six months of pitching to Fortune 500 companies and identifying a disconnect in enterprise AI adoption, the company pivoted to Hercules.app to focus on the SMB market.
Business Model
Revenue Model
SaaS Subscription with credit-based usage.
Pricing Tiers
15 credits/month, hercules.app subdomain
75 credits/month, custom domains, no Hercules branding
75 credits/month, RBAC, SSO/SAML, priority support
SCIM, dedicated support, custom integrations
Target Markets
- Small and Medium Businesses (SMBs)
- Non-technical Founders
- Early-stage Startups
- SaaS Applications
- eCommerce Stores
- Internal Tools and Dashboards
- Mobile App Development
- Prototypes and MVPs
- SMB founders and rapid prototyping teams