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Frase

Frase is a comprehensive content optimization platform that helps content teams create content ranking on Google and getting cited by AI search engines like ChatGPT, Perplexity, and Claude. The platform combines SEO research, content optimization, and GEO (Generative Engine Optimization) scoring to help users cut content research time from hours to minutes while analyzing top-ranking competitors.

  • SERP Analysis & Competitor Research allows users to analyze what's ranking on Google in seconds, see exactly what topics, questions, and keywords top competitors cover, and use AI-generated outlines to create content that outperforms them.

  • Real-time SEO Content Optimization provides live SEO score tracking as you write, topic and keyword suggestions, and optimization guidance to help content climb search rankings with scores reaching 94/100 or higher.

  • GEO Content Optimization optimizes content for AI platforms including ChatGPT, Perplexity, Claude, and Gemini, helping content get cited in AI-generated responses with specific Authority, Readability, and Structure scoring.

  • Content Opportunities proactively monitors content performance with daily alerts for declining pages, showing exactly which pages need attention with Fix, Boost, and Fill gap suggestions.

  • AI Search Tracking monitors brand visibility across 5 major AI platforms, tracks which prompts competitors own, and provides share-of-voice analysis with historical trend data.

  • Brand Voice & Governance maintains consistency across AI-generated content with customizable brand voice profiles, style guides, and approval workflows for teams.

  • Multilingual Support delivers full SEO and GEO optimization capabilities across all languages, supporting content teams targeting global markets in 159+ countries.

To get started, users can sign up for a free trial with no credit card required, which includes 3 free optimized documents. The platform integrates with WordPress, Google Docs, and Chrome to bring optimization directly into existing workflows. Users can research keywords, create content briefs, write with real-time optimization feedback, and track performance across both traditional search engines and AI platforms from a centralized dashboard.

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Demo Video for Frase

Frase Demo Video
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Pricing and Plans

(Freemium)

Free Trial

7 days

Start free with 3 free documents included

  • 3 free optimized documents
  • Full platform access
  • No credit card required

Starter

$38/month (annually)
$45/mo if billed monthly
  • 1 user seat
  • Write & Optimize 15 Content Projects/mo
  • 2 FREE Rank-Ready Documents/mo
  • SEO + GEO Content Optimization
  • Unlimited AI Words
  • Basic SEO Research & SERP Analysis
  • AI Tracking: Optional Add-on
  • Email Support

Professional

$98/month (annually)
$115/mo if billed monthly
  • 3 Users included
  • Write & Optimize 75 Content Projects/mo
  • 10 FREE Rank-Ready Documents/mo
  • Advanced SEO + GEO Research & Competitive Intelligence
  • 5 Brand Voice profiles
  • Content Opportunities (Proactive Monitoring)
  • AI Tracking: Optional Add-on
  • Priority Support

Scale

Popular
$195/month (annually)
$229/mo if billed monthly
  • Everything in Professional
  • AI Search Tracking included
  • Track 250 prompts across ChatGPT, Perplexity, Gemini, Claude & more
  • Daily monitoring & alerts
  • 3 brands tracked
  • 6-month historical trends
  • Competitor share-of-voice analysis

Advanced

$297/month (annually)
$349/mo if billed monthly
  • Everything in Professional
  • Advanced AI Search Tracking included
  • Track 350 prompts across ChatGPT, Perplexity, Gemini, Claude & more
  • 10 brands tracked
  • 24-month historical data
  • 5 Frase user seats included
  • Competitor share-of-voice analysis
  • Priority support

Enterprise

Contact for pricing

For large organizations

  • Everything in Professional
  • Custom number of users
  • Unlimited Content Projects
  • Custom AI Search Tracking limits
  • Volume Pricing & Discounts on Rank-Ready Documents
  • SSO & SAML Authentication
  • Advanced Content Governance & Rules
  • Dedicated Account Manager
  • Custom Contracts & SLA Guarantee

System Requirements

Operating System
Any OS with a modern web browser
Memory (RAM)
4 GB+ RAM
Processor
Any modern 64-bit CPU
Disk Space
No local storage required (cloud-based)

AI Capabilities

AI content writing
AI-generated outlines
GEO optimization scoring
AI search tracking
Content gap detection
Competitor analysis
Real-time optimization suggestions
Brand voice customization