AMY.AI Ltd
Amy is a purpose-built AI agent platform for B2B GTM teams, offering 50+ specialist agents and 200+ prebuilt workflows to automate marketing, sales, and customer experience tasks.
At a Glance
- Fortune 500 B2B Enterprises
- Technology Companies
- Financial Services
- Telecom
- +1 more
AI Tools by AMY.AI Ltd
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Amy
B2B GTM AI Agent Platform
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Products & Services
An AI agentic platform for B2B go-to-market teams featuring 50+ purpose-built AI agents for marketing, sales, and customer success.
AI agents that can be embedded into websites or used via voice for concierge services, demos, discovery, and support.
Over 200 prebuilt B2B workflows designed for real marketing, sales, and customer experience tasks.
Market Position
Amy positions itself as the first true end-to-end GTM platform for B2B, moving beyond simple 'point solutions' to provide a unified agent layer that automates complex, multi-step workflows with deep company context.
Leadership
Founders
Mohit Thukral
Co-founder of Digital Apple (since 2013) and Amy AI Ltd. Leads AI-first strategy, product and client delivery. Background includes experience in helping B2B sales & marketing teams and an education from the Institute of Chartered Accountants of India.
Gitika Thukral
Co-founder and CEO of Digital Apple and Amy AI Ltd. Leads the agency and the Amy agentic platform. Over 12 years of experience serving Fortune 500 clients in B2B creative and content production.
Executive Team
Gitika Thukral
Co-founder and CEO
Leads the agency and the Amy platform; 12+ years of experience in B2B creative agency leadership.
Mohit Thukral
Co-founder
Leads AI-first strategy and product development; Co-founded Digital Apple in 2013.
Board of Directors
Founding Story
Amy was incubated inside Digital Apple, a B2B creative agency with 12 years of experience serving Fortune 500 clients. The founders realized that existing AI tools were fragmented and lacked the purpose-built business logic needed for end-to-end B2B go-to-market workflows, leading them to build a unified agentic platform.
Business Model
Revenue Model
Subscription-based (Billed annually or monthly) based on the number of agents, use cases, and integrations. AI running costs are included in the plans.
Pricing Tiers
1 Amy agent, 1 embeddable voice or chat agent, 1 use case, unlimited teammates.
5-8 agents for one full use case, 1 embeddable voice or chat agent, unlimited teammates.
Every agent for 2-3 use cases, 3 embeddable voice or chat agents, unlimited teammates, full integrations and API access.
50+ purpose-built AI agents, 5 embeddable voice or chat agents, unlimited use cases, dedicated solution architect.
Target Markets
- Fortune 500 B2B Enterprises
- Technology Companies
- Financial Services
- Telecom
- Business Services & Consulting
- Account Based Marketing (ABM)
- Product Marketing & GTM
- Demand Gen & Digital Marketing
- Content at Scale
- Event Marketing
- Sales Enablement & Deal Acceleration
- Tata Communications
- Vodafone Business
- American Express
- Lumen