Amy

Amy is a B2B go-to-market AI platform built by AMY.AI Ltd, founded by Gitika Thukral and Mohit Thukral, and developed by Digital Apple, a B2B creative agency founded in 2012. The platform combines purpose-built AI agents, structured GTM workflows, and a shared company knowledge layer to help marketing, sales, and customer experience teams execute faster with consistent, governed outputs. Amy is SOC 2 Type II Certified and is headquartered in Leamington Spa, UK.

What It Is

Amy is a specialist AI platform designed exclusively for B2B go-to-market teams. Unlike general-purpose AI assistants, Amy comes pre-loaded with practitioner-designed workflows for ABM, product marketing, demand generation, sales enablement, proposals, events, and customer success. Every agent on the platform draws from the same shared Knowledge Hub — a single layer of company context built from the customer's website, CRM, documents, and approved GTM content — so outputs stay aligned across teams and motions.

The platform organises its agents into two main categories: 37 purpose-built workflow agents (covering strategy, content, events, and deal acceleration) and 12 embeddable voice and chat agents that can be deployed on websites, portals, and at events.

The Knowledge Hub Architecture

Amy's core differentiator, according to the platform's own positioning, is that agents start with business context rather than a blank prompt. The Knowledge Hub ingests a company's website, documents, CRM data (Salesforce, HubSpot), collaboration tools (Slack, Microsoft 365, Google Drive), and data platforms (Snowflake) on day one. All agents share this single source of truth, which means:

• A Blog Agent and a Sales Enablement Agent both reference the same product positioning
• An ABM Agent and a Proposal Creator Agent draw from the same account intelligence
• Outputs compound over time as results feed back into the knowledge layer

Agent Roster and Workflow Coverage

Amy's 37 workflow agents span four functional clusters:

• Strategy & Intelligence: Company Dossier, ABM, ICP, Product Marketing, Partner Marketing, Affiliate Enablement, SEO, Sales Enablement, Customer Advocacy, Sales Coach, Sales Trainer, Battlecard, Analyst Relations, News Intelligence, Business Analyst
• Content & Creative: Social Media, Blog, Thought Leadership, Email, Campaign, Website, Video, Use Case, Presentation, Infographic, Brand & Theme, Localisation, PR, Podcast, Influencer
• Events: Event, Webinar, Roundtable
• Deal Acceleration: ROI, Survey, Pricing, Proposal Creator

The 12 embeddable and voice agents cover website concierge, demo, discovery, event concierge, interactive showcase, knowledge base, onboarding, partner trainer, solution advisor, sales trainer, customer support, and customer reporting functions.

Who Amy Is Built For

Amy targets B2B GTM practitioners across 25 named roles, from CMO and CRO to SDR/BDR, RevOps Leader, Product Marketer, Events Manager, and Head of Investor Relations. The platform's use case library covers 19 end-to-end GTM motions including Account Based Marketing, Product Marketing & GTM, Demand Gen & Digital Marketing, Sales Enablement & Deal Acceleration, Proposal & RFP Response, Partner Marketing & Enablement, Customer Success & Growth, IR & Investor Relations, and Channel & Distributor.

Platform Capabilities and Integrations

Beyond agents, Amy's platform includes a GTM Hub for ABM, product marketing, and partner programme orchestration; a Media module for brand visuals and rich media; a Collaboration layer for shared outputs, approvals, and publishing; and a My Work queue for cross-workspace task management. Integrations connect to CRM (Salesforce, HubSpot), productivity suites (Microsoft 365, Google Drive), messaging (Slack), and data platforms (Snowflake). Enterprise controls include SSO/SAML, role-based access control, audit log retention, and SOC 2 Type II compliance.

Origin and Builder Background

Amy was built by Digital Apple, a B2B creative agency founded in 2012 that serves enterprise clients across telecom, professional services, real estate, and financial services. The agency's core services — video production, interactive infographics, ROI calculators, assessments, and microsites — directly informed the workflows Amy now automates. The platform's stated rationale is that B2B GTM work breaks when strategy, knowledge, execution, and sales follow-through sit in separate systems, and that the gap in AI for B2B is not model capability but workflow knowledge.