Baidu
To make the complicated world simpler through technology.
At a Glance
- Consumer Internet Users
- Enterprise (SME & Large Corp)
- Automotive Manufacturers
- Government/Public Sector
AI Tools by Baidu
(1)PaddlePaddle
Open Source Deep Learning Framework
Discussions
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Latest News
Baidu Unveils New AI Agents and Suite of AI Products to Compete in OpenClaw Frenzy
Baidu Announces Q4 and Fiscal Year 2025 Results, AI Core Revenue Hits RMB 11.3 Billion
Baidu Files for IPO of AI Chip Subsidiary Kunlunxin in Hong Kong
Launch of ERNIE 5.0 Omni-modal Foundation Model
Products & Services
The leading Chinese-language search engine.
Advanced large language model for generative AI applications.
Autonomous driving platform and driverless ride-hailing service.
Comprehensive cloud computing and AI infrastructure platform.
Market Position
Dominant search engine in China with a 'full-stack' AI ecosystem spanning chips, deep learning frameworks, and application-level AI.
Leadership
Founders
Robin Li (Li Yanhong)
Co-founder, Chairman and CEO. Developed RankDex algorithm. Previously worked at IDD Information Services (Dow Jones) and Infoseek.
Eric Xu (Yong Xu)
Co-founder. Previously a research scientist at various bio-tech firms in the US before founding Baidu.
Executive Team
Robin Li
Chairman and CEO
Co-founder and visionary leader of Baidu's AI transition.
Haijian He
Chief Financial Officer
Former Executive Director at Goldman Sachs; joined Baidu in 2025/2026.
Board of Directors
Founding Story
Robin Li founded Baidu in 2000 after developing the RankDex algorithm, aiming to build a superior search engine specifically for the Chinese language and market.
Business Model
Revenue Model
Primarily advertising (Pay-for-Performance), AI Cloud subscriptions, subscription fees for consumer apps (iQIYI, Drive), and autonomous driving solutions.
Pricing Tiers
Initial storage up to 2TB (with tasks).
Increased download speeds and storage.
Max download speed, 5TB+ storage, video backup.
Monthly or annual plans for enterprise cloud services.
Tiered pricing for computing and storage resources.
Target Markets
- Consumer Internet Users
- Enterprise (SME & Large Corp)
- Automotive Manufacturers
- Government/Public Sector
- Internet search and info retrieval
- Enterprise AI cloud migration
- Autonomous urban transportation
- AI-assisted content creation
- Tesla
- Uber
- JD.com
- Snap Inc.