Built for Devs, LLC
Built for Devs helps developer-tool companies understand how developers discover, evaluate, adopt, and abandon technical products, then fix the product, positioning, messaging, content, documentation, and distribution constraints that suppress growth. It combines on-demand developer-growth tools, a developer network, and a team-led Developer GTM Strategy service.
At a Glance
- Dev-tool founders
- Product leaders at developer-product companies
- Developer marketers and DevRel teams
- Technical founders and startups
- +2 more
AI Tools by Built for Devs, LLC
(1)
Quiver GTM
AI Marketing Tool for Developers
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Latest News
Tessa Kriesel announced the Built for Devs Product Hunt launch and described its evolution from a successful developer-evaluation service into a continuous developer-adoption intelligence platform.
Quiver GTM launched on Product Hunt as an agentic developer-marketing system for technical founders and dev-tool teams.
Published 'How to Measure Time-to-Value for Your API (Without a Data Team or Custom Analytics Build)'.
Published 'Stop asking developers what they think. Watch what they do.'
Products & Services
Identifies developers from an email or name, enriches person and company profiles, scores ICP fit, and sends qualified context to a CRM.
Commissioned, recorded product evaluations with ICP-matched developers to uncover friction, unanswered questions, and trust gaps.
Runs an AI coding agent through discovery, signup, setup, and a real build task to reveal where an agent succeeds, stalls, or misinterprets a product.
Recruit ICP-matched developers for interviews grounded in real buying, adoption, and switching decisions.
Market Position
Built for Devs positions itself between developer-experience research/consulting and developer-focused GTM software: it combines direct human and AI-agent product evaluations, developer identity and research, and positioning/messaging/content/channel work in a connected system. Quiver extends that positioning into an engineering-style marketing operating system, differentiating from generic AI copywriting tools through durable context, version history, explicit production states, APIs/MCP, observability, and human-approved feedback loops.
Leadership
Founders
Tessa Kriesel
Founder and CEO/Strategist. She has more than a decade in developer relations and technical community building, including Head of Platform Developer Relations at Snap and managing a 1.5 million-developer community at Twitter. She also founded Devocate, which was acquired by Common Room, and is Founding Technical GTM at Tabstack, Mozilla's browser-automation infrastructure for AI agents. Before DevRel leadership, she worked as an engineering manager and self-taught open-source engineer.
Executive Team
Tessa Kriesel
Founder and CEO/Strategist
Former Head of Platform Developer Relations at Snap and Twitter developer-community leader; founder of Devocate (acquired by Common Room); engineering manager and open-source engineer; currently also Founding Technical GTM at Tabstack, Mozilla's browser-automation infrastructure for AI agents.
Founding Story
Tessa Kriesel says Built for Devs began by productizing a developer-experience service that produced unusually strong results: unscripted, screen-recorded evaluations by real developers matched to a client's ICP. The resulting findings helped clients fix adoption friction, and the service evolved into a continuous developer-adoption intelligence platform with journey tracking, developer evaluations, and AI-assisted analysis.
Business Model
Revenue Model
Built for Devs sells on-demand developer-growth tools using a shared credit balance, subscriptions/top-ups, paid expert review and fixed-fee reviewed-positioning work, plus separately scoped Developer GTM Strategy engagements. Quiver GTM uses hosted monthly subscriptions or a free self-hosted open-source edition; customers bring their own model-provider account.
Pricing Tiers
For founders and small teams; includes a TBD monthly credit allowance.
For teams using multiple tools across ongoing product, research, and GTM work; includes a TBD monthly credit allowance.
For higher-volume enrichment, research, evaluations, and deliverables; includes a TBD monthly credit allowance.
MIT-licensed self-hosted edition with unlimited seats; customers provide infrastructure and model account.
Hosted plan for up to 3 seats; 14-day trial, card required, and bring-your-own model account.
Hosted plan with unlimited seats; 14-day trial, card required, and bring-your-own model account.
Target Markets
- Dev-tool founders
- Product leaders at developer-product companies
- Developer marketers and DevRel teams
- Technical founders and startups
- Pre-seed through Series C developer-tool startups and enterprises
- Teams responsible for developer acquisition, adoption, and revenue
- Diagnosing developer acquisition, activation, adoption, and churn problems
- Matching signups and accounts to an ideal customer profile
- Watching ICP-matched developers or coding agents discover, set up, and use a product
- Learning why developers choose, delay, adopt, switch, or leave
- Improving developer-tool positioning, website messaging, documentation, onboarding, and launch content
- Finding developer-focused marketing channels and sponsorship opportunities
- AgentQL