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With AI, Everyone is a Dev. EveryDev.ai © 2026
    1. Home
    2. Developers
    3. Cathryn Lavery

    Cathryn Lavery

    Helping high-achievers reach their potential through innovative productivity tools, systems, and frameworks.

    Visit Website

    At a Glance

    1Tool Listed
    4Products
    4Capabilities
    Discussions
    Austin, TXHeadquarters
    2013Est.
    50Employees
    Focus Areas
    Graphic Design
    AI Coding Assistants
    Content Generation
    Connect
    Latest News
    Cathryn Lavery Reacquires BestSelf Co. from Private EquityFeb 1, 2024
    Transitioning BestSelf Co. to an AI-Native Business ModelMay 1, 2024
    Markets
    • Entrepreneurs
    • High-achievers
    • Designers
    • Builders and Operators

    AI Tools by Cathryn Lavery

    (1)
    View Diagram Design
    Diagram Design tool icon

    Diagram Design

    Claude Code Diagram Skill

    Graphic DesignAI Coding Asst.Content Generation

    Discussions

    No discussions yet

    Be the first to start a discussion about Cathryn Lavery

    Latest News

    02/01/2024

    Cathryn Lavery Reacquires BestSelf Co. from Private Equity

    cathrynlavery.com
    05/01/2024

    Transitioning BestSelf Co. to an AI-Native Business Model

    littlemight.com
    04/01/2025

    Release of Diagram Design MIT License and Updates

    github.com

    Products & Services

    4
    Self Journal
    2015

    A 13-week goal-setting planner designed to help users structure their days and hit big goals.

    BestSelf.co Products

    A suite of productivity tools, including the Scribe notebook system, Icebreaker decks, Intimacy decks, and other conversation cards.

    Diagram Design
    2025

    An AI-native design tool/skill/resource hosted on GitHub, focused on bridging AI and design workflows.

    Little Might
    2013

    A personal brand and blog providing essays, courses, and resources for builders and operators.

    Market Position

    Positions as a 'small but mighty' operation focused on high-quality, framework-driven tools that bridge analog productivity with modern AI capabilities.

    Leadership

    Founders

    CL

    Cathryn Lavery

    Architect turned designer and entrepreneur. Moved to NYC from Ireland with $758. Started her first business with $500. Diagnosed with ADHD, which influenced her productivity systems.

    Executive Team

    CL

    Cathryn Lavery

    Founder & CEO

    Architectural background; serial entrepreneur who grew BestSelf Co. from zero to 8-figures in less than two years.

    Founding Story

    Cathryn Lavery started with $500 and a vision to create the tools she needed for her own productivity and ADHD management. Her first major success was the Self Journal on Kickstarter, which transformed her side hustle into an 8-figure business.

    Business Model

    Revenue
    $55M+ in total DTC products sold.

    Revenue Model

    Direct-to-consumer (DTC) e-commerce for physical products, online courses, and consulting services.

    Pricing Tiers

    Self Journal
    ~$35

    Flagship 13-week planner.

    Card Decks
    ~$25

    Icebreaker, Intimacy, and other relationship-building decks.

    Little Might Consulting

    Bespoke consulting for builders and operators.

    Private

    Target Markets

    Industries & Segments
    • Entrepreneurs
    • High-achievers
    • Designers
    • Builders and Operators
    Use Cases
    • Personal goal setting
    • Relationship building
    • Business productivity
    • AI-enhanced design
    Notable Customers
    • Daymond John
    • Tony Robbins
    • High-performing entrepreneurs and creators

    Quick Facts

    Headquarters
    Austin, TX
    Founded
    2013
    Entity Type
    LLC
    Employees
    50
    Total Funding
    Self-funded (Bootstrapped with $500 initially)
    Office Locations
    Austin

    History & Milestones

    2024-02

    Reacquired BestSelf Co. from private equity after a 14-month period.

    2022

    Sold BestSelf Co. to a private equity firm.

    2020-10

    Bought out business partner Allen Brouwer to take full ownership of BestSelf Co.

    2017

    BestSelf Co. ranked #318 on the Inc. 5000 list.

    2016

    Won the Shopify Build-a-Business competition, receiving mentorship from Tony Robbins.

    Key Capabilities

    4
    Goal-setting frameworks
    AI-native design tools
    DTC e-commerce expertise
    Productivity systems for ADHD

    Integrations & Partnerships

    Platform Integrations

    • Shopify
    • AI Agent integrations (via Diagram Design)

    Key Partnerships

    Shopify (Build-a-Business winner)
    Tony Robbins (Mentorship/Endorsement)

    Connect

    Website
    littlemight.com
    GitHub
    cathrynlavery
    X / Twitter
    cathrynlavery

    AI Topics

    3

    Cathryn Lavery focuses on these topics:

    Graphic Design(1)
    AI Coding Assistants(1)
    Content Generation(1)
    Back to all developersSuggest an edit