folk
Folk is an AI-powered CRM that centralizes relationships and automates workflows for small teams and service businesses, offering a user-friendly, spreadsheet-like interface.
Founding Story
Folk was incubated by the European startup studio eFounders (now Hexa) to create a next-generation CRM that bridges the gap between simple spreadsheets and complex enterprise tools.
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Leadership
Founders
Simo Elmhamdi
Co-founder & CEO. Previously Entrepreneur in Residence at eFounders (Hexa).
Thibaud Elziere
Co-founder & President. Co-founder of Hexa (eFounders), Fotolia (sold to Adobe), Mailjet, and Iconosquare.
Jean-Yves Perrier
Co-founder & CTO. Experienced software engineer with experience in the eFounders ecosystem.
Executive Team
Simo Elmhamdi
CEO
Co-founder, leading vision and growth.
Thibaud Elziere
President
Serial entrepreneur, co-founder of Hexa.
Business Model
Revenue Model
SaaS Subscription (monthly/annual)
Pricing Tiers
Pipeline management, Email campaigns, Contact enrichment, AI Assistants, Magic fields, LinkedIn extension, Syncing.
All Standard plus: Custom objects & Deals, Email sequences, Advanced roles & permissions, Dashboards, API access.
All Premium plus: Custom limits, Custom billing, Dedicated support and point of contact.
Target Markets
- Startups
- SMEs
- Freelancers
- Marketing Agencies
- VC Firms
- Startup CRM
- Sales pipeline management
- Freelancer contact management
- Agency relationship tracking
- Influencer marketing outreach
- Hugging Face
- Alan
- Aircall
- Qonto
History & Milestones
Platform reached over 3,000+ teams and thousands of clients worldwide.
Introduction of AI-powered features like Magic Fields and AI Assistants.
Public launch of the folk CRM platform.
Raised $4.5M - $9M Seed funding led by Accel with participation from 100+ angel investors.
Company founded by Simo Elmhamdi and Thibaud Elziere through the eFounders startup studio.
