Fred The User Research Shepherd SRL
Fred is an AI-powered user research platform that transforms interviews and feedback into actionable product decisions through traceable evidence chains.
At a Glance
- Product Managers
- UX Researchers
- SMEs
- Tech Startups
AI Tools by Fred The User Research Shepherd SRL
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Fred - The User Research Shepherd
AI User Research Platform
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Latest News
Fred - The User Research Shepherd debuts at Web Summit Vancouver 2026
Launch of 'Apertus' AI model for automated user feedback analysis
Fred selected for the EU Startups Summit 2026 in Malta
Fred showcased at CES 2026 Las Vegas within the Italian Pavilion
Products & Services
An all-in-one user research and decision intelligence platform designed to streamline planning, recruitment, analysis, and evidence-building.
Market Position
Positioned as a faster, AI-integrated alternative to traditional UXR tools like Dovetail or UserTesting, specifically targeting teams that lack large dedicated research departments.
Leadership
Founders
Imre Guaglianone
Seasoned UCD Champion, NNg Certified UX Manager, and Adjunct Professor with over 15 years of experience in product design and user research. Previously a freelance designer and host of 'The World of UX' podcast.
Daniele Buzzurro
Co-founder and technologist. Experience includes roles in product and software development.
Executive Team
Imre Guaglianone
CEO & Founder
Expert in UX design and research management.
Daniele Buzzurro
Co-Founder
Technical and product leadership.
Board of Directors
Founding Story
Imre Guaglianone, a veteran UX designer, founded Fred to solve the problem of product teams skipping user validation because it was too slow. He created an AI 'shepherd' to automate the tedious parts of research and keep findings traceable.
Business Model
Revenue Model
Subscription-based SaaS model (monthly and annual plans).
Pricing Tiers
5 report exports per month, 5 GB storage baseline.
Paid plan for individuals and small teams.
Collaboration features and higher limits for product teams.
100 GB storage baseline, custom governance, and advanced support.
Target Markets
- Product Managers
- UX Researchers
- SMEs
- Tech Startups
- Discovery research and opportunity mapping
- Usability testing and prototype validation
- Roadmap prioritization based on user evidence
- MVP validation for startups
- Startups in the Italy-Canada strategic session
- Italian tech ecosystem partners