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With AI, Everyone is a Dev. EveryDev.ai © 2026
    1. Home
    2. Developers
    3. Frigade

    Frigade

    Frigade provides an AI-powered platform for developers to build native product onboarding and in-app assistance that learns the product interface by using it.

    Visit Website

    At a Glance

    1Tool Listed
    4Products
    6Capabilities
    Discussions
    San Francisco, CAHeadquarters
    2022Est.
    4Employees
    $3MRaised
    Focus Areas
    Voice Programming
    Speech Recognition
    Productivity Extensions
    Connect
    Latest News
    The moat just flipped: shipping faster used to break your help centerDec 9, 2025
    Introducing Frigade AI: intelligent product assistanceMar 25, 2025
    Markets
    • Modern software teams
    • SaaS companies
    • Growth engineering teams

    AI Tools by Frigade

    (1)
    View Yap
    Yap tool icon

    Yap

    On Device Voice Dictation macOS

    Voice ProgrammingSpeech RecognitionProductivity Ext.

    Discussions

    No discussions yet

    Be the first to start a discussion about Frigade

    Latest News

    12/09/2025

    The moat just flipped: shipping faster used to break your help center

    frigade.com
    03/25/2025

    Introducing Frigade AI: intelligent product assistance

    frigade.com
    07/21/2023

    Frigade raises $3M in seed funding

    frigade.com
    01/09/2023

    Frigade joins Y Combinator

    frigade.com

    Products & Services

    4
    Frigade Assistant
    2025-03-25

    An AI-powered in-app assistant that learns the product's UI to guide users and answer questions.

    Frigade SDK / Engage
    2022

    A developer-first platform for building native product onboarding, tours, and checklists using React SDKs.

    Frigade Skills
    2025

    A major upgrade to the AI agent allowing it to take real actions (create, edit, delete) on behalf of users.

    Yap
    2024

    An open-source voice dictation project maintained by the Frigade team.

    Market Position

    Developer-first alternative to rigid no-code tools like WalkMe and Pendo, emphasizing native SDKs and AI agents that learn the product by interacting with it.

    Leadership

    Founders

    EB

    Eric Brownrout

    Co-founder and CEO. Previously co-founded Perform. Worked in product management at Digit and LinkedIn (intelligent communications platform).

    CM

    Christian Mathiesen

    Co-founder and CTO. Previously co-founded Perform. Engineering lead at LinkedIn (skills-based hiring products).

    Executive Team

    EB

    Eric Brownrout

    Co-founder & CEO

    Former PM at LinkedIn and Digit; co-founder of Perform.

    CM

    Christian Mathiesen

    Co-founder & CTO

    Former Engineering at LinkedIn; co-founder of Perform.

    Founding Story

    Founders Eric Brownrout and Christian Mathiesen met at LinkedIn in 2015, where they experienced the challenges of building internal developer platforms for onboarding. They started Frigade to provide a developer-first alternative to rigid no-code onboarding tools.

    Business Model

    Revenue Model

    SaaS Subscriptions and usage-based pricing (per query).

    Pricing Tiers

    Free
    Free

    Try Frigade with a live demo.

    Growth
    Starting at $1,000 / mo

    Includes 5 seats, 2 agents, and 2,500 queries.

    Enterprise
    Custom

    Custom security, compliance, and integration requirements.

    Target Markets

    Industries & Segments
    • Modern software teams
    • SaaS companies
    • Growth engineering teams
    Use Cases
    • Product onboarding
    • Feature adoption
    • Support ticket deflection
    • Self-service user assistance
    Notable Customers
    • Sanity
    • Arc
    • Merge
    • Productboard

    Quick Facts

    Headquarters
    San Francisco, CA
    Founded
    2022
    Entity Type
    Inc.
    Employees
    4
    Total Funding
    $3 million
    Investors
    Craft Ventures, La Famiglia
    Office Locations
    San Francisco

    Funding History

    Seed$3,000,000
    July 21, 2023
    Craft Ventures
    La Famiglia
    Accelerator
    January 2023
    Y Combinator

    History & Milestones

    March 25, 2025

    Launched Frigade AI, an intelligent product assistant.

    Late 2025

    Launched Frigade Skills, adding no-code actions to the AI agent.

    January 2023

    Joined Y Combinator's Winter 2023 cohort.

    July 21, 2023

    Raised $3 million in Seed funding led by Craft Ventures and La Famiglia.

    2022

    Frigade founded by Eric Brownrout and Christian Mathiesen.

    Key Capabilities

    6
    Native SDKs (React, etc.)
    AI-powered in-app guidance
    Actionable AI Skills
    Low-code Flows
    Onboarding funnels and analytics
    Bidirectional CRM integrations

    Integrations & Partnerships

    Platform Integrations

    • React
    • PostHog
    • HubSpot
    • Salesforce
    • Segment
    • Heap
    • Slack

    Key Partnerships

    PostHog
    HubSpot
    Salesforce

    Connect

    Website
    frigade.com
    GitHub
    FrigadeHQ
    X / Twitter
    FrigadeHQ

    AI Topics

    3

    Frigade focuses on these topics:

    Voice Programming(1)
    Speech Recognition(1)
    Productivity Extensions(1)
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