Frigade
Frigade provides an AI-powered platform for developers to build native product onboarding and in-app assistance that learns the product interface by using it.
At a Glance
- Modern software teams
- SaaS companies
- Growth engineering teams
AI Tools by Frigade
(1)Yap
On Device Voice Dictation macOS
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Products & Services
An AI-powered in-app assistant that learns the product's UI to guide users and answer questions.
A developer-first platform for building native product onboarding, tours, and checklists using React SDKs.
A major upgrade to the AI agent allowing it to take real actions (create, edit, delete) on behalf of users.
An open-source voice dictation project maintained by the Frigade team.
Market Position
Developer-first alternative to rigid no-code tools like WalkMe and Pendo, emphasizing native SDKs and AI agents that learn the product by interacting with it.
Leadership
Founders
Eric Brownrout
Co-founder and CEO. Previously co-founded Perform. Worked in product management at Digit and LinkedIn (intelligent communications platform).
Christian Mathiesen
Co-founder and CTO. Previously co-founded Perform. Engineering lead at LinkedIn (skills-based hiring products).
Executive Team
Eric Brownrout
Co-founder & CEO
Former PM at LinkedIn and Digit; co-founder of Perform.
Christian Mathiesen
Co-founder & CTO
Former Engineering at LinkedIn; co-founder of Perform.
Founding Story
Founders Eric Brownrout and Christian Mathiesen met at LinkedIn in 2015, where they experienced the challenges of building internal developer platforms for onboarding. They started Frigade to provide a developer-first alternative to rigid no-code onboarding tools.
Business Model
Revenue Model
SaaS Subscriptions and usage-based pricing (per query).
Pricing Tiers
Try Frigade with a live demo.
Includes 5 seats, 2 agents, and 2,500 queries.
Custom security, compliance, and integration requirements.
Target Markets
- Modern software teams
- SaaS companies
- Growth engineering teams
- Product onboarding
- Feature adoption
- Support ticket deflection
- Self-service user assistance
- Sanity
- Arc
- Merge
- Productboard