GetBeel
Automatically find, extract and organize invoices & receipts from your email so invoices flow from your inbox to your accountant automatically.
Founding Story
Founder Borja Soler Reyes built GetBeel out of personal frustration with the manual task of 'hunting' invoices in his inbox every month.
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Leadership
Founders
Borja Soler Reyes
CEO and Co-founder at The Formula AI S.R.L. Previously founded Filmia.ai and Liquid Studio. Product Designer background, Lambda School alumnus.
Maria Ruocco
Co-founder at The Formula AI S.R.L. and Founder at Legalcap. Lawyer with a background from LUISS Guido Carli University. Expertise in legal and compliance.
Executive Team
Borja Soler Reyes
CEO & Co-founder
Product Designer and entrepreneur.
Maria Ruocco
Co-founder
Legal and compliance expert.
Business Model
Revenue Model
Subscription-based (SaaS) with tiered monthly plans and pay-as-you-go invoice packs.
Pricing Tiers
125 monthly invoices, 2 emails, Bank conciliations, Analytics, Unlimited users, Accountant access.
250 monthly invoices, 10 emails, Bank conciliations, Analytics, Unlimited users, Accountant access.
450 monthly invoices, Unlimited emails, Bank conciliations, Analytics, Unlimited users, Accountant access.
Target Markets
- SaaS companies
- E-commerce brands
- Professional services
- Accountants
- Small businesses and startups
- Agencies managing high volumes of vendor invoices
- Freelancers automating accounting workflows
History & Milestones
Official launch of GetBeel on Product Hunt for automated invoice collection.
Launch and scaling of Videotok, an AI platform for video ads and UGC.
The Formula AI S.R.L. is founded in Milan, Italy.
