Granola, Inc.
Granola builds tools that help humans think better and do their best work. Its core product is an AI notepad that captures meeting context, enhances users' rough notes into structured notes, and makes conversations searchable and useful across teams and AI tools.
At a Glance
- Technology startups and product-led companies
- Sales and customer-success teams
- Product and user-research teams
- Founders, executives, and venture capital firms
- +3 more
AI Tools by Granola, Inc.
(1)
Granola
AI Meeting Notepad Without Bots
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Products & Services
Desktop meeting notepad that captures device audio without a meeting bot, transcribes conversations, and uses the user's rough notes plus transcript context to produce structured, shareable notes.
Team version with shared folders, project folders, folder-level AI chat, browseable company context, templates, multi-model reasoning, and Slack auto-posting.
AI chat over personal and team meeting history, plus reusable slash-command Recipes that apply expert prompts to real work context.
First-party Model Context Protocol connector that lets Claude, ChatGPT, Cursor, Claude Code, and other compatible tools query Granola notes and conversations.
Market Position
Granola positions itself as a human-first AI meeting workspace rather than a conventional recording bot: it runs on the user's device, works across meeting platforms and in-person conversations, starts from the user's own notes, and makes the resulting context useful across teams and external AI tools. Its differentiation is strongest against bot-based meeting assistants such as Otter.ai, Fireflies.ai, Fathom, and Zoom AI through no-bot capture, human guidance, privacy controls, and a broader conversation-context/API/MCP platform.
Leadership
Founders
Christopher (Chris) Pedregal
Co-founder and CEO. Previously founded Socratic, an education technology company that used AI to help millions of students learn; Google acquired Socratic in 2018.
Sam Stephenson
Co-founder and designer. A London-based product/graphic designer and founder who worked on startup and design projects including Swim Smooth and Pubtable before co-founding Granola.
Executive Team
Christopher (Chris) Pedregal
Co-founder and CEO
Previously founded Socratic, an AI education company acquired by Google; Granola's product and company co-founder.
Sam Stephenson
Co-founder and Designer
London-based product and graphic designer with prior startup and design-project experience; leads/co-leads Granola's human-first product and design direction.
Founding Story
Chris Pedregal and Sam Stephenson started Granola in early 2023 after thinking about how AI could improve work. They wanted to build human-first tools that augment judgment rather than replace it, using large language models to turn the context of everyday conversations into useful work output. The initial product vision was a deceptively simple notepad that listens in the background, combines the user's own rough notes with the transcript, and produces trustworthy, structured meeting notes without a bot joining the call.
Business Model
Revenue Model
Freemium SaaS subscription sold per user/month, with paid Business and Enterprise plans; Enterprise also provides governed team context, APIs, and security/admin controls.
Pricing Tiers
Free plan; MCP access reaches the last 30 days of meeting notes.
For individuals and small teams; includes advanced integrations, MCP in apps, and broader history/transcript access.
Adds enterprise integrations, admin controls for MCP/API/integrations, SSO/SCIM, governance, and the ability to opt out of model training; custom enterprise support is also available.
Target Markets
- Technology startups and product-led companies
- Sales and customer-success teams
- Product and user-research teams
- Founders, executives, and venture capital firms
- Recruiting and people teams
- Financial services, media, and other enterprise organizations
- Back-to-back meeting note-taking and follow-up
- Sales calls, pipeline reviews, CRM updates, and deal analysis
- Product research, customer interviews, and extracting feature insights
- Investor pitches and venture-capital deal evaluation
- Recruiting interviews and candidate debriefs
- Team knowledge management, onboarding, and cross-meeting search
- Brex
- Vanta
- Zapier
- Linear