Grovio Labs, Inc.
Grovio Labs builds Proofsource, an AI-intelligence platform that measures whether ChatGPT, Perplexity, Claude and Google AI Overviews name a brand, identifies who is named instead and why, and turns the gaps into fixes. Its broader stated thesis is that AI systems can perform much of a marketing team's work while marketers direct the systems.
At a Glance
- Marketing, content, SEO and PR teams
- B2B software companies and other services businesses
- Consumer brands
- Agencies managing multiple brands
- +1 more
AI Tools by Grovio Labs, Inc.
(1)
Proofsource
AI Brand Visibility Tracker
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Latest News
AI Overviews cited 5% of the Reddit threads in Google's forum box
The No. 1 Google result was cited in 31% of AI Overviews for buyer questions
Brands with a Wikipedia page were named in 52% of AI answers, while the page was cited in 2%
Press release wires were 272 of 201,185 AI citations, and none were the tracked brand's
Products & Services
Web-based AI visibility software that asks buyer questions across AI engines, stores answers and citations, measures mention rate and competitors, ranks opportunities, drafts fixes, and supports verification after changes.
A connector/MCP interface that lets ChatGPT, Claude, Grok, Cursor, Claude Code and other MCP clients query a workspace's visibility, competitors, citations and fix status; it is available through the Proofsource MCP endpoint and API-key or sign-in access.
Market Position
Proofsource positions itself as an AI-search visibility/AEO/GEO platform that combines measurement with action: it not only tracks brand mentions but also explains lost questions, maps trusted citations, drafts fixes, lets customers approve publication, and checks whether answers changed. Its own comparison pages identify Profound, Otterly.AI, Peec AI, Scrunch, Semrush AI Visibility Toolkit and Ahrefs Brand Radar as comparison competitors.
Leadership
Founders
Chandan Kumar
Engineer turned growth operator and second-time founder. He co-founded Scholarnex, an edtech startup, and has led growth at ByteDance, Foundit, Mahindra Finance and IDFC FIRST Bank; he says he helped move more than $600M in revenue.
Amit Kumar
Co-founder of Grovio Labs. Product Hunt describes him as having run growth at Uber and Slice; his public profile also identifies prior association with 500 Global.
Executive Team
Chandan Kumar
Co-founder
Engineer and growth operator; previously co-founded Scholarnex and held growth roles at ByteDance, Foundit, Mahindra Finance and IDFC FIRST Bank.
Amit Kumar
Co-founder
Growth operator who previously ran growth at Uber and Slice.
Founding Story
The founders saw organic traffic flatten while ChatGPT appeared in customers' 'how did you hear about us?' responses, without any way to see what AI assistants were saying, which questions recommended a brand, or which competitors were named instead. They built Proofsource as the tool they needed as growth operators: a baseline for AI visibility, explanations for lost questions, citations, and approved fixes that agents can publish and verify.
Business Model
Revenue Model
Subscription-style self-serve pricing per brand, combined with usage pricing per question and AI engine; customers choose daily or weekly tracking. There are unlimited team members and no overage charges. Grovio also sells a managed service and offers agency resale economics.
Pricing Tiers
Two days, no card; 25 questions across four engines, described on the site as 100 or 200 answers depending on the page's trial configuration.
Five ChatGPT questions weekly; the price card also describes a $7 per-brand monthly weekly-tracking component plus per-question/per-engine usage.
Daily brand tracking with questions priced per selected engine.
Grovio's team researches questions, manages strategy and ships fixes; scope is set on a demo call.
Target Markets
- Marketing, content, SEO and PR teams
- B2B software companies and other services businesses
- Consumer brands
- Agencies managing multiple brands
- Emerging, scaling and enterprise teams whose buyers ask AI assistants what to buy
- Establishing an AI-visibility baseline for a brand
- Monitoring whether buyer questions in AI assistants name a company
- Finding and fixing content, citation, crawler and factual gaps
- Tracking competitors and changes in AI recommendations
- Marketing, content, SEO and PR reporting
- Agency management of multiple client brands