GrowthBook, Inc.
GrowthBook is the first warehouse-native, open-source platform for feature flags, experimentation, and product analytics, enabling teams to release code safely and measure impact without moving their data.
At a Glance
AI Tools by GrowthBook, Inc.
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GrowthBook
Open Source Feature Flag Platform
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Latest News
GrowthBook 5.0 is here! Featuring an AI-native Visual Editor.
Variance Reduction in A/B Testing: 5 Techniques to Increase Experiment Sensitivity
GrowthBook Raises $22.6M to Power the Future of Data-Driven Feature Flagging and A/B Testing
Announcing GrowthBook 4.2: product analytics & experimentation at scale
Products & Services
Warehouse-native open-source platform for feature flagging, A/B testing, and product analytics.
Market Position
GrowthBook differentiates itself as a 'warehouse-native' platform, meaning it queries data directly from the customer's data warehouse (Snowflake, BigQuery, etc.) rather than requiring data ingestion, competing with Optimizely, LaunchDarkly, and Statsig.
Leadership
Founders
Graham McNicoll
Co-founder & CEO. Previously CTO of Education.com for 6 years, helping it grow into a major Ed-tech platform before a successful exit in 2019. Three-time startup founder with a Physics degree from CMU.
Jeremy Dorn
Co-founder & CTO. Previously Chief Architect at Education.com where he scaled the platform to over 1 billion requests per month. Active in the open-source community.
Executive Team
Graham McNicoll
Co-Founder & CEO
Former CTO of Education.com.
Jeremy Dorn
Co-Founder & CTO
Former Chief Architect at Education.com.
Board of Directors
Founding Story
Founders Graham McNicoll and Jeremy Dorn met at Education.com where they built a culture of experimentation that led to 40% revenue growth. They founded GrowthBook in 2020 with the belief that experimentation products should be warehouse-native and built for product teams.
Business Model
Revenue Model
Open-source core with a tiered subscription model (SaaS/Cloud) and enterprise licensing for advanced features and support.
Pricing Tiers
Up to 3 users, 1 project, unlimited feature flags/experiments/traffic. Community support.
Up to 50 users, 3 projects. Includes Visual editor, Multi-arm bandits, Safe rollouts, and Premium support.
Unlimited users/projects. Custom environments, SSO/SCIM, Audit logs, 99.99% uptime SLAs, and Dedicated training.
Target Markets
- SaaS
- E-commerce
- Fintech
- Ed-tech
- Large Enterprises
- Progressive delivery and safe rollouts
- Experimentation and A/B testing
- Product analytics and metric tracking
- GenAI feature testing
- Dropbox
- Khan Academy
- Sony
- Pepsi