HelloAgentic
HelloAgentic is a founder-led agentic AI systems studio that blueprints, builds, and operates production-ready agentic systems for enterprises. It focuses on sovereign, secure, client-owned systems with measurable unit economics rather than fragile proofs of concept.
At a Glance
- Enterprise companies moving AI pilots into production
- Commerce and retail
- Financial services and fintech
- Enterprise operations and back-office teams
- +2 more
AI Tools by HelloAgentic
(1)
Mel – the agentic terminal
Agentic Terminal with AI Agents
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Latest News
Mel v0.1.71 added /night autonomous runs, with a credit limit or 10-hour maximum while approvals remain enforced.
Mel introduced the mel agent terminal/script command with streaming output, approvals, JSON events, credit limits, and script-readable exit codes.
Mel added API-key management under Cloud platform settings and expanded CLI/cloud workflow controls.
Mel moved the Free plan to bring-your-own-provider-key and clarified that provider usage is billed directly with no Mel markup.
Products & Services
A 3–4 week fixed-fee engagement covering product direction, target architecture, cost-per-task/unit economics, security and compliance path, phased roadmap, and a working Phase-1 slice on the client's data.
Fixed-scope deployment of the client's agentic system on its infrastructure, including model routing, caching, evaluations, governance, access control, auditability, and economics instrumentation; the client owns the code and model strategy.
Monthly operating retainer covering uptime, evaluations, incident response, model-cost optimization, governance/access maintenance, and monthly reporting against operating metrics.
A free-download agentic terminal made by HelloAgentic. Mel plans, builds, tests, reviews, and ships work with a team of AI agents, using local project files, configurable approvals, multiple model providers, orchestration, code review, project memory, MCP, SSH, VS Code, API access, and Telegram continuation.
Market Position
HelloAgentic positions itself between slow, large-system-integrator engagements and fragile AI wrappers: a founder-led studio delivering production systems in weeks, with sovereign/client ownership and explicit unit economics. Mel competes with agentic coding/developer tools and AI terminals such as Claude Code and Codex CLI, while differentiating through a terminal-native team of agents, multi-provider fallback, configurable approvals, verification, and integrated code review/orchestration.
Leadership
Founders
Lalla Asmaa Alaoui
Co-founder and CEO of HelloAgentic and founder of Agentic Day. A July 2026 company announcement describes her as having 18 years in high-end design; she is also Chief Business Officer at Nolcha, an NVIDIA Inception member, and a Google Cloud partner.
Executive Team
Lalla Asmaa Alaoui
Co-founder & CEO
Founder of Agentic Day; 18 years in high-end design; also Chief Business Officer at Nolcha and associated with NVIDIA Inception and Google Cloud.
Mouna B
Director of Operations & Strategic Partnerships
Oversees HelloAgentic ventures including Agentic Day and OpenMel, with responsibilities spanning operations, strategic partnerships, and organizational growth.
Founding Story
HelloAgentic was started to close the gap between AI prototypes that work in a sandbox and production systems that can withstand load, security review, operating costs, and real accountability. Its initial vision is to give enterprises a production foundation they own: portable, auditable, sovereign systems with data, reasoning, action, governance, and cost control built in.
Business Model
Revenue Model
HelloAgentic sells fixed-fee architecture/Blueprint engagements and fixed-scope Build projects, followed by monthly Operate retainers. Its Mel product uses a freemium software model: free terminal and bring-your-own-provider-key agent, plus paid hosted-AI credit subscriptions and team seats.
Pricing Tiers
3–4 weeks; includes architecture, unit economics, security/compliance path, roadmap, and a live Phase-1 slice.
Deployment to production in weeks rather than quarters.
Ongoing uptime, evals, incident response, optimization, and governance.
Free terminal; agent uses the customer's own provider key with no Mel credits or Mel markup.
1,500 hosted-AI credits per month.
18,000 hosted-AI credits per month.
1,500 hosted-AI credits per seat shared by the team, one invoice, invite-based administration, and priority support.
Target Markets
- Enterprise companies moving AI pilots into production
- Commerce and retail
- Financial services and fintech
- Enterprise operations and back-office teams
- Digital assets, blockchain, and regulated Web3
- Developers and small teams needing an agentic terminal
- Retail and wholesale agentic commerce, including pricing, orders, fulfillment, and support
- Financial reconciliation, onboarding, reporting, controls, and compliance
- Enterprise back-office operations across finance, operations, and customer support
- Customer-service triage, resolution, and escalation
- Sales and GTM lead qualification and enrichment
- Digital-asset and blockchain operations with governed, on-chain-auditable agents