Helply
Helply provides AI-powered support agents that resolve at least 65% of customer inquiries within 90 days, backed by a performance guarantee.
At a Glance
AI Tools by Helply
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Helply
AI Customer Support Agent Platform
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Latest News
Launch of Helply AI: Resolving 65% of support tickets automatically
Small Business Guide To Customer Service Quality Assurance
Customer Advocacy through Customer Support: Lower Churn, Higher Loyalty
Groove reaches $5M ARR milestone as a bootstrapped company
Products & Services
An AI-powered support agent that automates customer inquiries, handling refunds, billing lookups, and plan changes with a 65% resolution guarantee.
An AI tool that identifies unanswered customer questions and prioritizes documentation gaps.
Automated knowledge base synchronization from Notion, docs, and FAQs.
A simple, shared inbox and help desk solution for small and medium-sized businesses.
Market Position
Outcome-driven AI support with a resolution guarantee, positioned as a simpler and more accountable alternative to complex enterprise AI tools.
Leadership
Founders
Alex Turnbull
CEO and Founder of Groove. A non-technical founder who previously built and sold a startup before founding Groove in 2011. Known for 'building in public' and growing Groove to $5M ARR as a bootstrapped company.
Executive Team
Alex Turnbull
CEO & Founder
Experienced entrepreneur with a focus on simplifying customer support for SMBs. Successfully scaled Groove to over $5M ARR.
Jared Scheel
Head of Engineering
Leading the technical development of Groove, Helply, and InstantDocs. 500 Startups alumnus and technical co-founder.
Board of Directors
Founding Story
Alex Turnbull started Groove in 2011 after being frustrated by the complexity of existing help desk software. He wanted to build a simple, effective tool for small businesses. Helply was later developed as an AI-native evolution to automate high volumes of repetitive tickets.
Business Model
Revenue Model
SaaS subscription and results-based billing (Helply offers a 'pay-nothing if resolution guarantee is not met' model).
Pricing Tiers
Basic help desk features.
Advanced features and integrations.
Full suite with advanced automation.
65% resolution guarantee or pay nothing. Includes dedicated AI support engineer.
Target Markets
- SMBs
- SaaS
- E-commerce
- Subscription Services
- Automating repetitive Tier-1 support tickets
- Reducing support volume for SaaS companies
- Discovery of undocumented customer questions
- E-commerce customer service automation
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