Differentiated by its 'candidate-first' approach and the integration of the 'Aria' AI agent which goes beyond basic scheduling to handle stakeholder conflicts and complex logistics autonomously.

Leadership

Founders

Troy Sultan

Co-founder & CEO of Guide. Previously Co-founder & CEO of Resource (acquired by Gem in 2021). Former Technical Staffing at Google and Head of Talent at Grooveshark.

Austin Cooley

Co-founder & CTO of Guide. Previously Co-founder & CTO of Resource (acquired by Gem in 2021). Previously Co-founder/CEO of Tripstr and Quilt.

Executive Team

Troy Sultan

Co-founder & CEO

Former founder of Resource (acq. by Gem), Google technical staffing.

Austin Cooley

Co-founder & CTO

Former founder of Resource (acq. by Gem), Software engineer at Lockheed Martin.

Board of Directors

Andrew Parker

Board Member (Spero Ventures)

Meka Asonye

Board Observer (First Round Capital)

Founding Story

Following the acquisition of their previous sourcing startup, Resource, by Gem in 2021, Troy Sultan and Austin Cooley founded Guide to solve the 'black box' problem in hiring—specifically the friction in interview scheduling and candidate communication.

Business Model

Revenue

Not publicly disclosed (Enrichment estimated 200K ARR but 230 employees suggests higher capital or later stage).

Revenue Model

B2B SaaS subscription model based on enterprise usage and number of recruiting coordinators/seats.

Pricing Tiers

Free Trial

Free

Enhanced experience for Greenhouse users to try the platform.

Enterprise

Contact Sales

Full access to Aria AI, branded portals, and reporting for talent teams.

Private

Target Markets

Industries & Segments

Enterprise Talent Acquisition
Growth-stage Tech Startups

Use Cases

Recruiting Coordination
Candidate Experience Optimization
Talent Acquisition Workflow Automation

Notable Customers

One Medical
GitLab
Reddit
Glossier

Quick Facts

Headquarters

563 Steiner St, San Francisco, California, 94117-2522, USA

Founded

2021

Entity Type

Inc.

Employees

230

Total Funding

$8 million (known)

Investors

First Round Capital, Spero Ventures

Office Locations

San Francisco

Funding History

Seed$8,000,000

March 2022

Spero Ventures

First Round Capital

SeedNot disclosed

December 2021

Scribble Ventures

History & Milestones

2023

Introduction and expansion of 'Aria', an AI-powered recruiting coordinator assistant.

March 8, 2022

Announced $8 million Seed funding round led by Spero Ventures and First Round Capital.

2021

Company founded by Troy Sultan and Austin Cooley after the acquisition of their previous startup, Resource, by Gem.

Dec 2021

Initial Seed funding round involving Scribble Ventures.

Key Capabilities

AI-first scheduling (Aria)

Panel interview automation

Automatic rescheduling

Interviewer load balancing

Customizable candidate portals

ATS integrations (Greenhouse, etc.)

Integrations & Partnerships

Platform Integrations

Greenhouse
Gmail
Google Calendar
Slack
Zoom
CoderPad

Key Partnerships

Greenhouse (Preferred Integration)

Gem

Slack

Connect

Website

guide.co

AI Topics

IDK Labs, Inc. focuses on these topics:

Scheduling Tools(1)

Workflow Automation(1)

AI Recruiting(1)

Back to all developers

IDK Labs, Inc.

Guide is on a mission to help people find work they love by bringing transparency and humanity to the hiring process through AI-powered coordination.

Visit Website

At a Glance

17Tool Views

San Francisco, CaliforniaHeadquarters

2021Est.

230Employees

AI Tools by IDK Labs, Inc.

(1)

Guide

AI Interview Scheduling Platform

AI Recruiting Scheduling Tools Workflow Automation

Discussions

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Latest News

03/08/2022

Announcing our $8M Seed Round to Fix Hiring’s Black Box

guide.co

01/01/2021

Gem Acquires Resource & the Launch of Guide

guide.co

01/01/2024

Enhanced Greenhouse Partnership & Free Trial Experience

guide.co

Products & Services

Aria (AI RC Assistant)

2023

An AI-first scheduling assistant that automates complex interview coordination workflows, including panel matching and conflict resolution.

Candidate Portal

A branded, self-service workspace for candidates to manage their interviews, view updates, and access preparation materials.

Guide Recruiting Automation

An all-in-one solution for candidate engagement, surveys, and interview logistics.

Market Position

Differentiated by its 'candidate-first' approach and the integration of the 'Aria' AI agent which goes beyond basic scheduling to handle stakeholder conflicts and complex logistics autonomously.

Leadership

Founders

Troy Sultan

Co-founder & CEO of Guide. Previously Co-founder & CEO of Resource (acquired by Gem in 2021). Former Technical Staffing at Google and Head of Talent at Grooveshark.

Austin Cooley

Co-founder & CTO of Guide. Previously Co-founder & CTO of Resource (acquired by Gem in 2021). Previously Co-founder/CEO of Tripstr and Quilt.

Executive Team

Troy Sultan

Co-founder & CEO

Former founder of Resource (acq. by Gem), Google technical staffing.

Austin Cooley

Co-founder & CTO

Former founder of Resource (acq. by Gem), Software engineer at Lockheed Martin.

Board of Directors

Andrew Parker

Board Member (Spero Ventures)

Meka Asonye

Board Observer (First Round Capital)

Founding Story

Business Model

Revenue

Not publicly disclosed (Enrichment estimated 200K ARR but 230 employees suggests higher capital or later stage).

Revenue Model

B2B SaaS subscription model based on enterprise usage and number of recruiting coordinators/seats.

Pricing Tiers

Free Trial

Free

Enhanced experience for Greenhouse users to try the platform.

Enterprise

Contact Sales

Full access to Aria AI, branded portals, and reporting for talent teams.

Private

Target Markets

Industries & Segments

Enterprise Talent Acquisition
Growth-stage Tech Startups

Use Cases

Recruiting Coordination
Candidate Experience Optimization
Talent Acquisition Workflow Automation

Notable Customers

One Medical
GitLab
Reddit
Glossier

Quick Facts

Headquarters

563 Steiner St, San Francisco, California, 94117-2522, USA

Founded

2021

Entity Type

Inc.

Employees

230

Total Funding

$8 million (known)

Investors

First Round Capital, Spero Ventures

Office Locations

San Francisco

Funding History

Seed$8,000,000

March 2022

Spero Ventures

First Round Capital

SeedNot disclosed

December 2021

Scribble Ventures

History & Milestones

2023

Introduction and expansion of 'Aria', an AI-powered recruiting coordinator assistant.

March 8, 2022

Announced $8 million Seed funding round led by Spero Ventures and First Round Capital.

2021

Company founded by Troy Sultan and Austin Cooley after the acquisition of their previous startup, Resource, by Gem.

Dec 2021

Initial Seed funding round involving Scribble Ventures.

Key Capabilities

AI-first scheduling (Aria)

Panel interview automation

Automatic rescheduling

Interviewer load balancing

Customizable candidate portals

ATS integrations (Greenhouse, etc.)

Integrations & Partnerships

Platform Integrations

Greenhouse
Gmail
Google Calendar
Slack
Zoom
CoderPad

Key Partnerships

Greenhouse (Preferred Integration)

Gem

Slack

Connect

Website

guide.co

AI Topics

IDK Labs, Inc. focuses on these topics:

Scheduling Tools(1)

Workflow Automation(1)

AI Recruiting(1)

Back to all developers