Jan-Willem Bobbink
Jan-Willem Bobbink is a Netherlands-based freelance international/enterprise SEO consultant and developer. He combines large-scale technical SEO, international SEO and data-driven strategy with building practical SEO and GEO tools that turn search data and recurring consulting workflows into usable software.
At a Glance
- Enterprise organizations and very large websites
- International e-commerce, classifieds and affiliate sites
- Freelance SEOs and small agencies
- In-house SEO, content and marketing teams
- +3 more
AI Tools by Jan-Willem Bobbink
(1)
GSC Wizard
SEO Analytics for Search Console
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Latest News
GSC Wizard becomes available as an app inside ChatGPT, with server-side Search Console analysis and MCP access for other assistants.
Bobbink publishes a tour of four SaaS products he is actively running: Glippy MCP Server, GSC Wizard, Botsanalyser and Peecockpit.
Launch announcement for Listicle Wizard, an AI platform that converts listing pages into SEO articles and publishes them to connected platforms.
GSC Wizard publishes a comparison with SEO Stack describing its positioning, pricing, data warehouse, integrations and competitive scope.
Products & Services
A Search Console analytics and reporting platform that turns Google Search Console data, with optional GA4, Bing and Yandex data, into actionable reports. It includes content decay, cannibalization, CTR benchmarking, page-poaching/striking-distance, topic clusters, forecasting, indexing monitoring, experimentation and MCP/API access.
Transforms listing, search or category pages into polished SEO articles using templates, link scoring, AI generation, editing and one-click publishing to 11+ platforms. It supports 3–15 selected items and more than 25 languages.
An MCP version of a GEO-checking Chrome extension and desktop app, offering nine tools, 240+ checks across 16 categories and bulk sitemap analysis up to 50,000 URLs.
A bot-traffic analytics product intended to identify AI crawler hits, store them on Cloudflare and expose dashboards, digests and a REST API with marketing-data connectors.
Market Position
As a consultant, Bobbink differentiates through unusually deep technical/developer experience, enterprise-scale SEO, international coverage and practical data-driven prioritization. GSC Wizard positions itself as a focused, lower-cost alternative to broader platforms such as SEO Stack: it emphasizes first-party Search Console/GA4/Bing data, long historical storage, actionable reports, MCP access and alerts rather than content writing or broad site-audit functionality.
Leadership
Executive Team
Jan-Willem Bobbink
Freelance international SEO consultant, developer and builder of GSC Wizard
Started web development and SEO in 1997, launched an international webshop in 2004, worked in affiliate marketing and has consulted for enterprise organizations including eBay Classifieds Group/Adevinta. He is also an SEO lecturer at SEO Pro Academy and a conference speaker.
Founding Story
His digital career began in 1997 when he built and ranked his first website on pre-Google search engines. He launched an international inline-skating webshop in 2004, developed affiliate-marketing concepts, and after working independently moved in 2011 toward applying his SEO expertise to larger organizations. His developer background subsequently led him to build tools that scale recurring SEO analysis and operational work.
Business Model
Revenue Model
A mix of freelance SEO consulting and paid software. GSC Wizard uses recurring subscriptions; Glippy MCP Server is sold as a one-time license; other products are presented as SaaS, plugins or prospective products.
Pricing Tiers
10 API properties plus 5 stored properties, owner plus 1 seat, 7-day free trial.
50 API properties plus 25 stored properties, owner plus 3 seats, 7-day free trial.
500 API properties plus 150 stored properties, owner plus 10 seats, 7-day free trial.
225 to 2,700-plus full-storage properties, custom retention, seats, integrations and server options.
Personal license.
Pro license.
Agency license with 50 activations.
Target Markets
- Enterprise organizations and very large websites
- International e-commerce, classifieds and affiliate sites
- Freelance SEOs and small agencies
- In-house SEO, content and marketing teams
- Agencies managing multiple client properties
- Content creators and affiliate publishers
- Enterprise SEO strategy and technical remediation
- International and multilingual websites
- Large-scale sites with millions of pages
- SEO consulting, training and internal-team enablement
- Agencies and in-house teams analyzing multiple Search Console properties
- Content decay, cannibalization, CTR and striking-distance prioritization
- eBay Classifieds Group / Adevinta