GSC Wizard

GSC Wizard is a web-based SEO analytics tool built by Jan-Willem Bobbink that layers reports and analysis on top of Google Search Console data. Users connect their Search Console account through Google sign-in with read access, and a dashboard of metrics, charts and reports populates. It also connects Google Analytics 4, Bing Webmaster Tools, Yandex Webmaster and Google Merchant Center, and is available as an app in ChatGPT and through MCP connections.

What It Is

GSC Wizard is an analytics and reporting layer for Google Search Console. It extends the standard performance data with filtering, period comparisons and trend charts across queries, pages, countries and devices, and a multi-site dashboard for agencies. Its aim, in the site's words, is to turn raw numbers into answers without spreadsheet work.

Reports and Analysis

The site lists 12 built-in reports, each with an interactive demo:

• Content Decay Map: heatmap of pages losing clicks, impressions or position over time.
• Keyword Cannibalization: queries where several pages compete.
• CTR Benchmark: actual click-through rate against expected CTR by position.
• Striking-distance (page poaching) keywords: queries ranking in positions 4-20.
• Topic Clusters and URL Clustering: grouping of keywords and URL paths.
• Traffic Forecast: machine-learning predictions with growth and revenue modeling.
• On-Page SEO: checks whether top queries appear in titles, meta descriptions and H1s.
• Experimental Analytics: CTR curves, entropy, change-point detection and Core Web Vitals overlays.
• Internationalization: hreflang and country-level analysis.
• Sampling Impact: how much GSC data is hidden by sampling.
• SEO Experimentation: A/B tests with statistical significance.

Beyond Search Console

GA4 integration shows sessions, engagement, conversions, ecommerce and an AI/LLM referral traffic view next to Search Console clicks. Merchant Center support covers free-listing performance, visibility problems and a feed audit. Migration Compare contrasts the old and new site around a go-live date, with recovery tracking, a risk score and redirect verification. An Indexing Monitor and Core Web Vitals tracking with Chrome UX Report data are also offered.

Integrations and Access

Scheduled reports and SEO alerts can be posted to Slack and Microsoft Teams. MCP servers exist for Search Console, GA4, Yandex Webmaster and Merchant Center so AI assistants can query the data, and a GSC Wizard app is available in ChatGPT. Data can be exported to CSV or shared as HTML reports. The site states the GA4 connection is read-only via Google OAuth.