Josh Puckett & Adam Michela
Graphical is a tool for designers, developers, and anyone building an app with a coding agent. It lets users choose and customize a visual theme, then provide theme files, GUI.md references, and skills to their coding agent so the agent can apply the design language to new and existing interfaces.
At a Glance
- Product designers
- Frontend developers
- Indie hackers and startup teams
- Teams building applications with coding agents
- +1 more
AI Tools by Josh Puckett & Adam Michela
(1)
Graphical
Visual Theme Builder for Apps
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Latest News
Josh Puckett introduced Graphical as a tool for designing visual languages, styling components, and working with coding agents.
Graphical UI was featured on Hacker News shortly after launch.
Kris Puckett described the launch as an easy way to get better design from coding agents immediately.
Products & Services
A one-time-purchase visual theme builder and launch collection of styles. It includes five customizable styles, theme tokens, a visual editor for Base UI components, React component source, GUI.md theme references, setup instructions, and three coding-agent skills.
Downloadable theme files, GUI.md documentation, and skills that can be supplied to a coding agent to create new screens, apply a theme to existing UI, and find and fix inconsistent styles.
Market Position
Graphical positions itself as a design-language and theme-building layer for coding-agent workflows rather than only a prompt-to-UI generator: it combines a visual editor, customizable styles and tokens, source-ready Base UI/React components, and agent-facing GUI.md/skills. It is adjacent to AI interface-generation tools such as MagicPath, but emphasizes reusable visual systems and consistency across generated interfaces.
Leadership
Founders
Josh Puckett
Designer and creator of Interface Craft; he has spent nearly two decades designing products including Wealthfront and Dropbox and helping dozens of startups. His public project portfolio also includes DialKit, Pica, Locale, Pasito, Bloom, and other design/developer tools.
Adam Michela
Designer and engineer who joined Facebook after Soleio Cuervo, built Facebook's first design system, and later built Airbnb's Design Language System. He is also identified publicly as a co-founder of Upperstudy and Combine.
Founding Story
Graphical was created in California by Josh Puckett and Adam Michela to make visual design languages and component styling easier to create and use with coding agents. The initial vision combines a visual theme editor, real React components, and agent-readable guidance so generated interfaces are more coherent and distinctive.
Business Model
Revenue Model
One-time purchase for the theme builder, style collection, foundation components, and downloadable theme/agent resources; the site says the purchase includes ongoing updates to the theme builder and unlimited projects.
Pricing Tiers
Includes the theme builder, launch collection of styles, foundation components, five customizable styles, theme tokens, React component source, GUI.md, setup instructions, and three coding-agent skills; unlimited projects and ongoing theme-builder updates are included.
Target Markets
- Product designers
- Frontend developers
- Indie hackers and startup teams
- Teams building applications with coding agents
- Users of React, Base UI, and shadcn-based workflows
- Designing a coherent visual language for a new application
- Applying an existing theme consistently across generated screens
- Building interfaces with Claude and other coding agents
- Customizing Base UI components and React source
- Reviewing and fixing inconsistent styles in an interface