Metaplay
Metaplay builds a fully programmable, server-authoritative backend platform for building, operating and scaling live-service games. Its stated aim is to empower ambitious game makers with the technology, tools and expertise needed to create top-grossing games.
At a Glance
- Mobile game studios
- Indie and small teams
- Game studios migrating from a custom or black-box backend
- Enterprise publishers and studios operating multiple live titles
- +1 more
AI Tools by Metaplay
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Metaplay
Live Service Game Backend SDK
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Latest News
Metaplay publishes a public-preview demonstration of Metaplay Agent turning the viral offline game 38-0 into a scalable live service in two days.
MetaplayGPT announced as an AI assistant with knowledge of the Metaplay game backend, SDK and documentation.
Metaplay AI announced as an integrated suite of chatbots, MCP servers and AI agents for game teams.
Metaplay SDK Release 36 announced with simplified session management, immutable configs, expanded CLI, .NET 10 support and performance/observability improvements.
Products & Services
Full-source, server-authoritative C#/.NET backend and Unity client SDK for persistent player state, shared client/server logic, networking, social systems, matchmaking, economy and live-service features.
Web portal and operational dashboard for environments, game configuration, economy, segmentation, A/B testing, events, player support, analytics, roles and infrastructure operations.
Managed development and production environments, with a path to Private Cloud/self-hosting at very large scale.
Free local-development plan including the full Metaplay SDK, local server, LiveOps Dashboard and BotClient testing.
Market Position
Metaplay positions itself as a vertically integrated, fully programmable alternative to black-box game backends: unlike services such as PlayFab and Beamable, it ships the backend as source code into the customer's cloud, combining server-authoritative gameplay, LiveOps, player support and infrastructure in one system. Relevant alternatives also include custom in-house backends and open-source/server frameworks such as Nakama; Metaplay differentiates with production-tested game-specific tooling and managed-cloud support.
Leadership
Founders
Petri Kero
Co-founder and CEO of Metaplay; previously associated with Ministry of Games and helped build game-development businesses before starting Metaplay with Teemu Haila.
Teemu Haila
Co-founder and CPO of Metaplay. He co-founded PlayRaven, served as its CPO, and previously worked at Wooga; PlayRaven was acquired by Rovio.
Executive Team
Petri Kero
CEO and Co-founder
Game-technology entrepreneur; previously associated with Ministry of Games and co-founded Metaplay in 2019.
Teemu Haila
Chief Product Officer and Co-founder
Former PlayRaven co-founder/CPO and Wooga alumnus; more than 20 years in game development and product leadership.
Founding Story
Metaplay was started in Helsinki in 2019 after its founders saw that successful studios such as Supercell and Small Giant repeatedly had to build similar, highly scalable backends themselves. The initial vision was to provide a flexible, customizable and scalable alternative that gave studios the control of an in-house backend without requiring them to build all of the infrastructure and LiveOps tooling from scratch.
Business Model
Revenue Model
Paid licenses and managed-service subscriptions for Metaplay Cloud, with support plans and usage-based licensing at production scale; enterprise customers can use Private Cloud/self-hosting arrangements.
Pricing Tiers
Local development and testing; full SDK and local server.
Managed service for small-scale testing; capped at 5 DAU.
Managed service for developing games; capped at 100 DAU.
Managed service for soft-launch and live games; unlimited DAU, with the first 5,000 DAU/day included.
Enterprise/self-hosting option for very large scale; pricing table lists €2 per 1,000 DAU over 5,000/day as a license fee.
Portal ticketing and dedicated support; critical-incident response is an additional €5,000/month.
Target Markets
- Mobile game studios
- Indie and small teams
- Game studios migrating from a custom or black-box backend
- Enterprise publishers and studios operating multiple live titles
- Teams building Unity games for iOS, Android, PC and WebGL
- Building new server-authoritative live-service games
- Incrementally adding cloud saves and LiveOps to existing Unity games
- Mobile games including merge, match-3, puzzle, build-and-battle, card and arena-brawler genres
- Real-time and asynchronous multiplayer games
- Game economy, monetization, retention and content operations
- Studios needing scalable backend infrastructure without building an in-house backend
- Supercell
- Metacore
- Trailmix
- Lessmore Games