Midjourney, Inc.
Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species through generative AI.
At a Glance
- Creative professionals
- Digital artists
- Marketing agencies
- Architects
- +1 more
AI Tools by Midjourney, Inc.
(1)
Midjourney
AI Text to Image Generator
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Latest News
Relax mode for V8 Alpha enabled
Midjourney V8 Alpha Released
Personalization and Web Updates
Update on 'Rooms' social feature
Products & Services
Text-to-image generation service accessible via Discord bot.
Browser-based interface for image generation, editing, and community exploration.
Selective API access for developers and enterprise partners.
Market Position
Midjourney positions itself as the artistic and high-fidelity choice in the generative AI space, prioritizing aesthetic quality and community over raw API scale.
Leadership
Founders
David Holz
Co-founder and former CTO of Leap Motion (now Ultraleap); NASA researcher; PhD student at UNC Chapel Hill.
Executive Team
David Holz
Founder and CEO
Co-founder of Leap Motion; former researcher at NASA Langley Research Center and Max Planck Institute.
Thomas Calloway
VP, Special Projects
Formerly of Red Hat.
Board of Directors
Founding Story
Founded by David Holz after leaving Leap Motion, Midjourney was built as a self-funded entity to maintain independence. Holz aimed to create a 'human infrastructure' for imagination, focusing on artistic quality and community-driven development rather than traditional VC-backed growth.
Business Model
Revenue Model
B2C and B2B subscription model based on GPU usage tiers.
Pricing Tiers
3.3 hours of Fast GPU time per month.
15 hours of Fast GPU time, unlimited Relaxed generations.
30 hours of Fast GPU time, unlimited Relaxed generations, Stealth Mode.
60 hours of Fast GPU time, unlimited Relaxed generations, Stealth Mode.
Target Markets
- Creative professionals
- Digital artists
- Marketing agencies
- Architects
- Hobbyists
- Concept art and illustration
- Visual storytelling and storyboarding
- Interior design and architecture
- Marketing and creative advertising
- Personal creative exploration
- The New Yorker
- Advertising agencies
- Film production concept artists