Midjourney

Name: Midjourney
Price: 10.00 USD
Availability: OnlineOnly
Author: Midjourney, Inc.

AI image and video generation platform from the Midjourney research lab, with web-based controls for style, model version, and speed.

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At a Glance

Pricing

Paid

Basic: $8/mo

Standard: $24/mo

Pro: $48/mo

+1 more plan

Engagement

Available On

Web

Midjourney, Inc.San Francisco, CAEst. 2021

Updated Oct 2026

About Midjourney

Midjourney is built by a research lab that describes itself as community-funded and made up of 60 people. Its product generates images and videos from prompts through a web interface, with a public Explore feed of community creations. Product questions and support are routed to its Discord server and help page.

What It Is

Midjourney is an AI image and video generation service. Users create images and videos through the website, where a creation panel exposes settings, and can browse a feed of community work on the Explore page, sorted by Top day and filterable by images or videos. The company lists image and video models as its current project area. Other projects in software, hardware, and medical areas are announced as upcoming and not yet detailed.

Creation Controls

The web interface offers several settings:

Aspect ratio options such as 1:1, portrait, square, and landscape.
Aesthetic sliders for Stylization, Weirdness, and Variety.
Model version selection (Standard, HD, and 8.2), plus Personalize and Raw mode toggles.
Speed modes: Relax and Fast. The interface states that Relax provides unlimited image generation on the Standard Plan and higher.
Video settings for resolution (SD or HD) and batch size of 1, 2, or 4. The interface notes that 720p is available only on certain plans.
An option to add images as input.

Support and Documentation

The help page links to a getting-started guide, in-depth documentation, and a video tutorial series. Billing and press contacts are published, and support is also offered through Discord.

Community Discussions

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Pricing

Basic

USD 10/month, or USD 96/year billed annually at USD 8/month equivalent.

$8/mo

billed annually

$10/mo monthly

Limited generations: approximately 200 image jobs per month
SD video generation
General commercial terms
Optional Fast-hour top-ups
3 simultaneous Fast image jobs
1 simultaneous Fast video job
Editor access for uploaded images

Standard

USD 30/month, or USD 288/year billed annually at USD 24/month equivalent.

$24/mo

billed annually

$30/mo monthly

15 hours of Fast generation per month
SD and HD video generation
General commercial terms
Optional Fast-hour top-ups
3 simultaneous Fast image jobs
3 simultaneous Fast video jobs
Unlimited Relax image generations
Editor access for uploaded images

Pro

USD 60/month, or USD 576/year billed annually at USD 48/month equivalent.

$48/mo

billed annually

$60/mo monthly

30 hours of Fast generation per month
SD and HD video generation
General commercial terms
Optional Fast-hour top-ups
12 simultaneous Fast image jobs
6 simultaneous Fast video jobs
Unlimited Relax image and SD video generations
Stealth mode generation
Editor access for uploaded images

Mega

USD 120/month, or USD 1152/year billed annually at USD 96/month equivalent.

$96/mo

billed annually

$120/mo monthly

60 hours of Fast generation per month
SD and HD video generation
General commercial terms
Optional Fast-hour top-ups
12 simultaneous Fast image jobs
12 simultaneous Fast video jobs
Unlimited Relax image and SD video generations
Stealth mode generation
Editor access for uploaded images

View official pricing

Capabilities

Key Features

Image generation
Video generation
Community Explore feed
Aspect ratio selection
Stylization, Weirdness and Variety controls
Model version selection
Personalization
Raw mode
Relax and Fast speed modes
Video resolution and batch size options
Image inputs

Integrations

Discord

Ratings & Reviews

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Developer

Midjourney, Inc.

Midjourney is an independent research lab exploring new mediums of thought and expanding the imaginative powers of the human species through advanced AI image generation technology. The Midjourney platform employs diffusion models to generate high-quality images and offers features such as image upscaling to enhance resolution and detail, creation of variations on existing images, and the Vary (Region) tool to selectively alter specific parts of an image. The Niji Model 6 focuses on generating anime-style images, while the Blend command allows users to mix two or more images. Style Reference enables the generation of images in specific artistic styles. Access is provided mainly through a Discord platform, complemented by a web interface for broader accessibility. ## Leadership Team David Holz serves as Founder and CEO, with Amy Kux as Chief Financial Officer. Nadia Ali is a member of the finance team supporting the company's financial operations. ## Target Market Midjourney's user base includes graphic designers who utilize the platform for brainstorming concepts, artists generating AI art, designers rapidly prototyping ideas, and content creators producing thumbnails. The tool is also valuable for game designers and industries requiring frequent ideation, enabling rapid concept exploration and reducing time spent on brainstorming. ## Key Differentiators Midjourney emphasizes ease-of-use over feature complexity, fostering a community-driven development approach that incorporates direct user feedback. The platform enables rapid concept exploration within minutes, connecting visual elements in unexpected ways. Users can generate dozens of variations to refine creative directions, distinguishing Midjourney in the generative AI image space. ## Midjourney Business Model Midjourney operates on a subscription-based model with tiered pricing aligned to usage intensity. Plans include a Basic Plan at $10/month, a Standard Plan at $30/month, and a Pro Plan at $50/month. Basic plans target individuals and small teams, while Pro and Mega plans cater to companies with over $1 million in annual revenue. The primary access point is via Discord, supplemented by a web interface. ## Competitive Positioning Midjourney holds over 25% of the global generative AI image tool market share as of 2024, slightly ahead of competitors such as DALL-E and NightCafe. It is recognized for producing some of the most aesthetically pleasing AI-generated images. Direct competitors include DALL-E, Stable Diffusion, Jasper Art, Dream by WOMBO, and NightCafe, with additional competition from Adobe Firefly, Imagine by Meta, and Microsoft Image Creator. ## Market Challenges The company faces challenges in balancing innovation with practical AI model development and ensuring high data quality for training and output. ## Partnerships Midjourney has a strategic partnership with Meta, which licenses Midjourney's aesthetic technology for integration into Meta's future AI models and products. ## Recognition Midjourney was featured by *IEEE Spectrum* in the list of "The 5 Best AI Image Generators You Can Use Right Now." ## Midjourney Industry Overview ### Market Segment Midjourney operates within the generative AI market, specifically focusing on AI-driven image generation. This market segment is characterized by rapid growth and increasing adoption across creative industries. ### Market Size and Growth The generative AI market was projected to be significant in 2024, with continued growth expected throughout the year. Demand is driven by industries requiring frequent ideation, rapid prototyping, and creative content generation. ## Midjourney Financial Overview ### Revenue Model Midjourney's revenue is primarily subscription-based, with tiered plans designed to accommodate different user needs and organizational sizes: * Basic Plan: $10/month * Standard Plan: $30/month * Pro Plan: $50/month ### Funding and Investment The company secured $40 million in Series A funding in early 2024, followed by a $150 million Series B round on October 11, 2025. Lightspeed Venture Partners is a key investor. ### Financial Performance Midjourney achieved $200 million in annual recurring revenue (ARR) as of 2023, reflecting strong market adoption and monetization. ## Midjourney News * April 4, 2025: Released V7 image generation model for community testing. * November 19, 2025: Launched user profiles enabling customization with usernames, social links, and banners. * November 21, 2025: Released an early version of the new "Style Creator" feature. * December 16, 2025: Began redesigning their website, available for user testing at alpha.midjourney.com. * Date Unknown: Launched AI video generation model, V1. * August 22, 2025: Meta announced licensing of Midjourney's aesthetic technology for integration into Meta's AI models and products.

Founded 2021

San Francisco, CA

190 employees

Used by

The New Yorker (magazine covers)

Advertising agencies

Film production concept artists

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What It Is

Creation Controls

The web interface offers several settings:

Aspect ratio options such as 1:1, portrait, square, and landscape.
Aesthetic sliders for Stylization, Weirdness, and Variety.
Model version selection (Standard, HD, and 8.2), plus Personalize and Raw mode toggles.
Speed modes: Relax and Fast. The interface states that Relax provides unlimited image generation on the Standard Plan and higher.
Video settings for resolution (SD or HD) and batch size of 1, 2, or 4. The interface notes that 720p is available only on certain plans.
An option to add images as input.

Support and Documentation

The help page links to a getting-started guide, in-depth documentation, and a video tutorial series. Billing and press contacts are published, and support is also offered through Discord.

Midjourney