Motion Division
To build a financially sustainable and independently operated animation library that empowers developers with a high-performance animation workflow.
At a Glance
- Enterprise development teams
- Creative agencies
- Independent web developers
AI Tools by Motion Division
(1)
CSS Studio
Visual CSS Editor for Browsers
Discussions
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Latest News
Motion v12.37.0 released
Motion's independence: One year in review
Motion Division Ltd officially incorporated in the UK
Matt Perry announces independence from Framer
Products & Services
An industry-leading, performance-focused animation library for JavaScript, React, and Vue, featuring hardware-accelerated scroll animations and a robust layout engine.
A premium extension providing advanced components (like Magnetic Cursors and Infinite Tickers), a vast library of copy-paste animation examples, and AI-driven documentation.
A suite of visual controls and AI tools, including a transition editor and performance audit skill, designed to enhance the animation workflow.
Market Position
Motion is positioned as the performance-first, framework-independent successor to Framer Motion, focusing on developer experience and high-end animation capabilities.
Leadership
Founders
Matt Perry
Creator of Framer Motion and Popmotion. Former Senior Software Engineer at Framer where he led the development of the animation library for years before spinning it off into an independent company.
Executive Team
Matt Perry
Founder
An experienced engineer and animation specialist known for creating Popmotion and Framer Motion. He currently leads all product and business operations for Motion Division.
Founding Story
Matt Perry negotiated a 12-month salary sponsorship with Framer to spin off the animation library (formerly Framer Motion) as an independent business. The goal was to create a self-sustaining venture that could survive without reliance on a single parent company.
Business Model
Revenue Model
A hybrid of one-time lifetime software licenses for premium features (Motion+) and recurring corporate sponsorships to support open-source development.
Pricing Tiers
One-time lifetime access to AI context tools and Studio-AI documentation.
One-time lifetime access to all premium components, tutorials, private Discord community, and the animation 'Vault'.
Corporate sponsorship tier for organizations supporting the open-source library.
Mid-tier corporate sponsorship for increased library support.
Top-tier platinum sponsorship and partnership level.
Target Markets
- Enterprise development teams
- Creative agencies
- Independent web developers
- High-performance web animations
- Design system animation implementations
- React, Vue, and Vanilla JS UI development
- Framer
- animations.dev