Notion Labs, Inc.
Notion is an all-in-one workspace for notes, docs, wikis, and project management, designed to help teams and individuals break away from fragmented tools and solve problems their own way.
At a Glance
- Individuals and creators
- Startups
- SMEs
- Large enterprises
- +1 more
AI Tools by Notion Labs, Inc.
(2)
Notion MCP Server
Notion API MCP Server
Notion AI
AI Layer for Notion Workspace
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Products & Services
All-in-one workspace for notes, docs, wikis, and project management with customizable databases.
Integrated AI writing assistant for brainstorming, editing, summarizing, and Q&A.
Integrated calendar application built from the acquisition of Cron.
Tool to turn Notion pages into public websites with custom domains.
Market Position
Notion positions itself as the 'all-in-one workspace' that replaces a fragmented stack (Google Docs, Slack, Asana, etc.). It leverages a bottom-up 'B2C2B' adoption model and a highly passionate community ecosystem.
Leadership
Founders
Ivan Zhao
Co-founder and CEO. Studied cognitive science and fine arts at the University of British Columbia. Previously worked in product at Inkling.
Simon Last
Co-founder and CTO. Graduated in Computer Science from the University of Maryland. Previously worked as a software engineer at Space Telescope Science Institute and Nebula Inc.
Akshay Kothari
Co-founder and COO (joined 2018). Previously co-founder and CEO of Pulse (acquired by LinkedIn). Worked as VP of Product at LinkedIn.
Executive Team
Ivan Zhao
Co-founder & CEO
Leads product vision and design; background in cognitive science and fine arts.
Simon Last
Co-founder & CTO
Leads engineering; background in computer science and space telescope software.
Board of Directors
Founding Story
Notion was founded by Ivan Zhao and Simon Last with the vision of building a 'LEGO of productivity tools' to empower non-technical users to create their own digital tools. After an early version built on a suboptimal tech stack nearly failed in 2015, the founders laid off their staff and moved to Kyoto, Japan, to rebuild the entire platform from scratch, focusing on a minimal set of powerful building blocks.
Business Model
Revenue Model
Freemium SaaS subscription model with tiered pricing and AI add-ons. Charges for Notion Workers usage credits.
Pricing Tiers
For individuals to organize their work and life.
For small teams to plan and get organized.
For companies that need to connect several teams and tools.
For organizations that need advanced controls and support.
Add-on for AI features across any paid plan.
Target Markets
- Individuals and creators
- Startups
- SMEs
- Large enterprises
- Developers
- Personal knowledge management
- Team wiki and documentation
- Project and task management
- Company home/hub
- Public websites
- CRM and database management
- OpenAI
- Figma
- Ramp
- Pixar