Pactto
Pactto is an AI-native platform where creative teams and AI agents collaborate in persistent rooms to present, review, edit, and approve creative assets. It keeps the conversation, assets, decisions, and feedback together so creative work can move from version one to final faster.
At a Glance
- Creative agencies and distributed creative teams
- Podcast teams and media producers
- Architects and design firms
- Coaches, tutors, and educators
- +3 more
AI Tools by Pactto
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Pactto
AI Creative Collaboration Rooms
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Latest News
Pactto launched its AI-native creative collaboration platform on Product Hunt and ranked No. 4 for the day.
Pactto opened direct access for the Product Hunt community, presenting persistent AI-assisted rooms for creative teams.
Pactto announced acceptance into Stanford's StartX S25 cohort.
Pactto announced Cadu Souza joining the team.
Products & Services
Browser-based AI-native creative review and approval platform built around persistent rooms. Teams bring in video, images, PDFs, SVGs, audio, documents, and screen shares; the AI assistant captures context, summarizes and structures feedback, creates tasks or documents, and can apply changes live.
Mobile-first, privacy-first app for recording precise, pixel-perfect video feedback and visual explanations; listed for iPhone, iPad, and Android.
Market Position
Pactto positions itself between video-conferencing tools such as Zoom and Google Meet and asynchronous creative-review tools such as Frame.io: it combines studio-quality synchronized presentation, live meetings, canvas-based markup, approvals, persistent project memory, and an AI agent that can turn feedback into actions. Its differentiators are persistent rooms, multi-person presentation, live AI-assisted editing, and free guest participation on Pro.
Leadership
Founders
Demian Borba
Co-founder and CEO. He spent more than 20 years in creative workflow and technology, including digital agencies and Flash, Developer Advocate roles at BlackBerry and PayPal, product management on Adobe XD, and Principal Product Manager at Intuit.
Sherif Assaf
Co-founder and Chief Product Officer. He spent nearly two decades at Adobe and previously worked at Microsoft, building collaboration-first products for creative teams including Adobe XD and Adobe Express.
Executive Team
Demian Borba
Co-founder & CEO
Former Principal Product Manager at Intuit; previously worked in product and developer-advocacy roles at Adobe, PayPal, and BlackBerry, with earlier digital-agency and Flash experience.
Sherif Assaf
Co-founder & Chief Product Officer
Former Adobe product leader and former Microsoft employee; worked on Adobe XD and Adobe Express and specializes in collaboration products for creative teams.
Founding Story
Pactto says its founders began building collaborative AI canvas tools before the category had a name. They were focused on what happens when AI enters a room where multiple people create together, rather than using AI as a single-player tool or sidebar chatbot; the product was shaped alongside real creative teams to preserve conversation, context, and decisions across sessions.
Business Model
Revenue Model
Freemium SaaS subscription. The free plan supports limited rooms and usage; Pro is sold per month per user, with unlimited rooms and guests, persistent memory, storage, integrations, and CLI access. Agencies and enterprises can also purchase white-labeled deployments.
Pricing Tiers
No card required; two active rooms, all editing and commenting tools, 5GB storage, up to five members, 60-minute meetings, one-session room memory, credit-based summaries, 10 one-time AI credits, and 60 minutes of live translation.
$228 per year when billed annually; unlimited rooms and guests, 500GB storage, persistent room memory, unlimited meeting length, unlimited guest sessions, 100 monthly AI credits, 8 hours of live translation, Frame.io/Google Drive/Air integrations, and CLI access.
Target Markets
- Creative agencies and distributed creative teams
- Podcast teams and media producers
- Architects and design firms
- Coaches, tutors, and educators
- Founders and startup teams pitching investors
- Event organizers
- Creative-agency AI campaigns
- Podcast production and social-short planning
- Recurring roundtables and group collaboration
- Language tutoring
- Sports and mental-performance coaching
- Architecture presentations and plan review
- Silverside AI
- Burle Productions
- Coca-Cola
- Panasonic