Pactto

Pactto is an AI-native creative collaboration platform built around persistent "rooms" where teams can present work at studio quality, review assets together, and let an AI agent capture feedback and apply changes live. Founded by Demian Borba (formerly Adobe XD, Intuit) and Sherif Assaf (nearly two decades at Adobe building Adobe XD and Adobe Express), the product went through Stanford's StartX accelerator and is now publicly available.

What It Is

Pactto positions itself as the shared canvas for creative teams — a single persistent workspace per project where assets, conversations, decisions, and AI context all live together. Unlike video call tools where context disappears when the call ends, or async review tools where feedback loses nuance, Pactto combines live meeting, asset review, annotation, and AI-driven action in one browser-based room. The platform supports videos, images, PDFs, SVGs, audio, and simultaneous multi-screen sharing.

How the Room Model Works

Each Pactto room is a persistent, smart canvas tied to a project or client. Key mechanics include:

• Room Memory: The AI agent retains every conversation, decision, and annotation across sessions. Context compounds over time rather than resetting after each call.
• Live Editing: Spoken or typed feedback triggers AI-suggested or AI-applied changes directly on the canvas — image edits, doc creation, canvas reorganization — visible to everyone in real time.
• Synced Playback: Video plays at studio quality (color-accurate, frame-accurate, no compression) for all participants simultaneously, not via screen share.
• Annotations: Team members can draw lines, shapes, freehand, and pin comments to specific frames or frame ranges; the AI agent reads these annotations as part of its context.
• Kanban & Docs: Asset statuses are tracked visually or via agent commands; meeting summaries and action-item docs are generated automatically.

Real-Time Translation and Global Teams

The Pactto AI assistant transcribes conversations in real time, separated by speaker and timestamp, and translates live into each participant's language. The platform states support for English, Portuguese, Spanish, French, Chinese, Japanese, Korean, German, Bahasa Indonesia, Italian, and Arabic — enabling distributed creative teams to collaborate without interpreters or delays.

Integrations and CLI Access

Pactto connects to external asset sources so teams don't need to reorganize existing workflows:

• Adobe Frame.io: Direct partnership with Adobe enables one-click import from Frame.io libraries into any room canvas.
• Google Drive: Supported on the Pro plan.
• Dropbox and Air: Listed as coming soon.
• CLI: A command-line interface (Pro feature) lets coding agents such as Claude Code or Codex read and write room contents from the terminal, enabling programmatic interaction with the room's assets and context.

Audience and Use Cases

Pactto targets creative agencies, podcast teams, roundtable hosts, language tutors, sports and mental performance coaches, architects, pitch presenters, and event organizers. The homepage lists logos of teams working for Coca-Cola, Panasonic, Red Bull, Amazon, and Svedka, as well as direct client links to Silverside AI and Burle Productions — these are presented as vendor-published social proof on the Pactto website. The platform offers white-labeled deployments for agencies and enterprises who want to present Pactto under their own brand.

Why It Matters: The Review Bottleneck Problem

Pactto's stated thesis is that AI tools have accelerated asset creation faster than review processes can handle — feedback is scattered, decisions get lost, approval cycles are slow, and versioning is chaotic. The platform's founders argue that the solution is not another async comment thread but a live, AI-assisted room where presenting, reviewing, and approving happen in the same session, collapsing the v1-to-vFinal cycle from weeks to days. The About page notes that in March 2026, a16z described "shared canvas AI platforms that multiple people can use at once" as a tool that doesn't exist yet — and positions Pactto as that tool.