Peaberry Software, Inc.
Provide a powerful platform for data-driven, behavior-triggered customer engagement across email, push, SMS, and in-app channels.
AI Tools by Peaberry Software, Inc.
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Customer.io
AI Customer Engagement Platform
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Products & Services
Messaging automation tool with a visual workflow builder for omnichannel campaigns.
Customer Data Platform (CDP) for collecting and routing data to various destinations.
Email code editor for design and development teams (acquired 2022).
In-app messaging platform to engage users inside the product (acquired 2022).
Market Position
Customer.io positions itself as a data-powered engagement platform that gives marketers technical-level control and flexibility without engineering dependencies.
Founding Story
Started as a bootstrapped ('fundstrapped') venture by Colin Nederkoorn and John Allison to solve marketers' frustrations with inflexible messaging tools and disconnected data.
Leadership
Founders
Colin Nederkoorn
Co-founder & CEO. Previously Product Manager at ChallengePost. Early employee at several startups.
John Allison
Co-founder. Previously worked at ChallengePost where he met Colin Nederkoorn.
Executive Team
Colin Nederkoorn
Founder and Chief Executive Officer
Previously Product Manager at ChallengePost. Co-founded Customer.io in 2012.
John Schoenstein
Chief Revenue Officer
Previously held leadership roles at Amazon/AWS.
Board of Directors
Business Model
Revenue Model
Subscription-based SaaS based on profile and message volume.
Pricing Tiers
Includes 5k profiles, 1M email sends, 2 object types, basic data integrations.
Includes custom profile/email volume, 10 object types, premium support, HIPAA compliance.
Priority support, migration support, dedicated CSM, audit logging, and data governance.
Target Markets
- SaaS
- Marketplace
- EdTech
- FinTech
- Healthcare
- User Activation
- Retention Campaigns
- Onboarding
- Product-led Growth
- Lifecycle Marketing
- Notion
- Segment
- Mailgun
- IMAX
History & Milestones
Hosted UNPACKED 2026 conference in Lisbon for 300+ teammates.
Crossed $100M in annual recurring revenue (ARR) in September.
Expanded Customer Data Platform (CDP) capabilities.
Raised Series A led by Spectrum Equity; acquired Gist and Parcel.
Ended year profitable with $29.9M ARR; raised a crowdfunding round via Republic.