Proofling
To help founders and small teams collect credible customer testimonials automatically using AI agents that handle outreach, follow-ups, and consent capture.
At a Glance
- SaaS Founders
- E-commerce Business Owners
- Small Product Teams
AI Tools by Proofling
(1)Proofling
AI Testimonial Collection Agent
Discussions
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Latest News
Proofling launches on Product Hunt as an AI agent for testimonials.
Published guide on Stripe-Powered Testimonials After Purchase.
Exploration of why happy customers do not give testimonials.
Release of SaaS testimonial question templates for founders.
Products & Services
An AI agent that automates the collection of customer testimonials by connecting to platforms like Stripe, sending requests and follow-ups, and capturing verified consent.
A hosted and embeddable wall for displaying customer testimonials with verified-buyer badges.
Structured data exports (proof.json and proof.md) that help AI assistants and search bots understand customer proof.
Market Position
Proofling positions itself as an 'AI agent' focused on automation and verification (via Stripe), competing with manual collection tools by reducing the friction of outreach and consent capture.
Leadership
Founders
Jake Baden North
SaaS Founder and former e-commerce entrepreneur with over $100k in sales. Known for building in public. Previously founded LabelChop (e-commerce labeling) and OutflowGuard (Xero payment fraud prevention).
Executive Team
Jake Baden North
Founder
Solo founder of Donkeh Labs and Proofling; experienced in e-commerce and SaaS development.
Founding Story
Built for founders who hate asking for testimonials and want to automate the process of capturing credible, verified-buyer proof without manual chasing.
Business Model
Revenue Model
SaaS subscription model (Monthly/Yearly billing).
Pricing Tiers
Includes 4 months free, verified-buyer badges, automated asks, hosted Wall of Proof, and AI-readable exports.
Limited seats offer for early adopters.
Standard pricing planned for post-launch.
Target Markets
- SaaS Founders
- E-commerce Business Owners
- Small Product Teams
- SaaS founders collecting testimonials for pricing pages
- E-commerce stores automating proof collection after purchase
- Small teams looking to reduce manual outreach for customer reviews
- Startups needing verified customer proof to build trust with new buyers