Proofling

Proofling is an AI-powered testimonial collection agent built for founders and small SaaS teams who want social proof without the manual effort of asking, chasing, and managing consent. It connects to Stripe or accepts a pasted customer list, then handles outreach, follow-up, and consent capture automatically — leaving the founder with only an approval step. The tool is currently live and accepting signups, with a founder pricing window actively promoted on the homepage.

What It Is

Proofling sits in the category of automated social proof and testimonial management tools. Its core job is to replace the ad-hoc, guilt-driven process of asking customers for quotes with a structured, consent-first workflow. The agent sends a private, personalized ask in the founder's name, waits a few days, sends one gentle nudge, then routes replies into an approval queue. Nothing goes public until the founder approves it. Approved quotes populate a hosted "Wall of Proof" that can be shared with prospects or embedded on a website.

How the Workflow Runs

The five-step flow Proofling describes on its homepage is deliberately minimal:

• Add customers — paste a list or connect Stripe with a read-only restricted key
• Auto-asked — one ask and one follow-up go out automatically in the founder's name
• They reply — privately, with consent captured at the point of response
• You approve — the only manual step required from the founder
• Wall fills — approved, labeled, consented quotes appear on the hosted wall

Stripe Connect integration triggers asks at payment moments (new charges, expansions, renewals), which Proofling positions as the highest-signal timing for honest testimonials.

Privacy and Data Model

Proofling emphasizes a consent-first architecture throughout its product copy. Key design choices include:

• Link-only forms: no customer data is stored until a customer actively submits
• Stripe Connect uses a read-only restricted key; card details never touch Proofling
• Pasted lists store only contact details and send status
• Founders can export all proof and consent records at any time
• Any customer can be deleted with one click
• Proofling states it never sells data and never markets to the founder's customers

The tool also generates proof.json and proof.md exports described as AI-readable formats to help AI assistants, search bots, and crawlers understand published proof.

Audience and Positioning

Proofling targets early-stage SaaS founders and small teams who already have happy customers but lack a repeatable process for capturing their words. The product copy explicitly frames the problem as "the job that never gets done" — not a lack of happy customers, but a lack of infrastructure to surface their feedback. The tool positions itself against fake review volume, offering source labels (paying customer, beta tester, expansion customer, founder feedback) and an approval gate instead of star-rating widgets or bulk review blasts.

Update: Founding Pricing Window

Proofling is currently in an active founder pricing phase. The pricing page shows a single yearly plan at $149/yr (approximately $12.42/mo), described as locked for life while seats last. The homepage displays a counter showing "30 left" at the founder price before it rises at launch. A 14-day money-back guarantee is offered. The product is featured on Product Hunt and several startup directories, signaling a recent public launch phase.