Roocode, Inc.
To provide an AI software engineering team that is interactive in the IDE and autonomous in the cloud, helping human teams ship faster and more independently by giving them confidence to use AI on their own terms.
At a Glance
- Software development teams and individual developers
- CloudTech & DevOps professionals
- Enterprise engineering organizations
- Startups and technology companies
- +3 more
AI Tools by Roocode, Inc.
(1)
Roo Code
AI Coding Agent for VS Code
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Latest News
Roo Code raises $5M Seed funding
Leadership transition: Matt Rubens becomes CEO, Danny Leffel becomes Executive Chairman
Roo Code achieves SOC2 Type 2 compliance
Smartsheet case study published: 60% cost reduction and 20% latency improvement using Roo Code with Amazon Bedrock
Products & Services
Free and open-source AI-powered autonomous coding agent that integrates into VS Code and compatible editors. Provides multi-file editing, role-specific modes (Architect, Code, Ask, Debug, Test, Custom), command execution capabilities, and web browser access. Model-agnostic design compatible with OpenAI, Anthropic, Gemini, Grok, Bedrock, and local LLMs via Ollama.
Cloud-based team collaboration platform offering autonomous agents for Planning, Coding, Explaining, Reviewing, and Fixing. Integrates with Slack, GitHub for PR reviews, and web interfaces. Available in Free and Team ($99/month) tiers with Enterprise options.
Curated AI model provider service with no markup pricing, allowing users to access various AI models through a unified interface or bring their own API keys.
Market Position
Open-source AI coding assistant positioned as a more feature-rich and autonomous alternative to competitors. Differentiates through multi-mode agent system, model-agnostic design, and hybrid local/cloud architecture. Competes with Cursor, GitHub Copilot, Tabnine, Cognition, Augment, Windsurf, and Cline. Emphasizes developer control, transparency, and flexibility with both free open-source and enterprise-grade paid offerings. Strong focus on team collaboration and SOC2 compliance for enterprise adoption.
Leadership
Founders
Danny Leffel
Serial entrepreneur and CEO with extensive experience in product and technology. Previous roles include CEO & Co-founder at Crew (2015-2019), Founder & CEO at Yardsellr (2009-2014), CEO at Tophatter (2021-2023), VP Product Strategy at Tophatter (2020-2021), and CEO at Roo Veterinary (2023-Present). Currently serves as Co-Founder and Executive Chairman at Roo Code (December 2025-Present), previously CEO (February 2025-December 2025).
Matt Rubens
Experienced technology executive and serial entrepreneur. Previous roles include Co-founder and CTO at Kickball Labs (2007-2013), Co-founder at Jamglue (2006-2007), Software Development Engineer at Amazon (2004-2006), Principal Engineer at Change.org (2013-2015), Engineering Lead at Remind (2015-2016), VP Engineering at Tophatter (2016-2020), SVP Product, Engineering, and Growth at Tophatter (2020-2021), VP Engineering at Getlabs (2022-2023), SVP Product, Growth, Design at Roo (2023-2025), and Chief Prompt Officer at Roo Code (February 2025-December 2025). Currently serves as CEO at Roo Code (December 2025-Present).
Executive Team
Matt Rubens
Chief Executive Officer
Serial entrepreneur and technology executive with experience at Amazon, Change.org, Remind, Tophatter, and Getlabs. Co-founder of Kickball Labs and Jamglue. Led engineering, product, and growth teams at multiple startups.
Danny Leffel
Co-Founder and Executive Chairman
Serial entrepreneur with experience founding and leading multiple startups including Crew, Yardsellr, and Roo Veterinary. Previously held CEO and VP Product Strategy roles at Tophatter.
Founding Story
Roo Code was started in 2025 by Danny Leffel, CEO of Roo Veterinary, who built an AI coding tool initially to address frustrations with his engineering team's velocity. What began as an internal solution evolved into a standalone open-source project. The company emerged from the AI coding assistant space, initially as a fork of Cline (previously known as Roo Cline), but quickly developed its own identity with enhanced features and capabilities. The founders wanted to move faster and add advanced features like multi-mode agent systems, ultimately creating an AI-powered autonomous coding agent that integrates directly into developers' editors.
Business Model
Revenue Model
Hybrid model combining free open-source extension with paid cloud services and AI model inference costs. Users pay at-cost for curated models through Roo Code Router or bring their own API keys. Cloud services operate on subscription basis with usage-based credits for agent runtime and inference.
Pricing Tiers
Free and open-source extension plus inference costs. Users pay via Roo Provider credits or bring their own model (BYOM).
Cloud Agents cost $5 per hour in credits. Inference paid via Roo Provider credits or BYOM.
14-day free trial. Unlimited users with no per-seat cost. Cloud Agents cost $5 per hour in credits. Inference paid via Roo Provider credits or BYOM.
Custom pricing for large-scale deployments. Includes SAML/SCIM support and invoice billing. Contact sales team for details.
Target Markets
- Software development teams and individual developers
- CloudTech & DevOps professionals
- Enterprise engineering organizations
- Startups and technology companies
- QA and testing teams
- Product management and customer success teams
- Frontend Development: Incorporating feedback into landing pages and making navigation responsive
- Backend Engineering: Creating database migrations and denormalizing calculations
- QA Engineering: Writing Playwright tests and automating regression suites
- DevOps: Updating Dockerfiles and fixing production build errors
- Customer Success/Support: Diagnosing bugs from customer descriptions and analyzing stack traces
- Product Management: Breaking down features into technical tasks and estimating change impact
- Smartsheet