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    3. Rootly

    Rootly

    Create a world where maintaining reliability is frictionless, delightful, and accessible to anyone.

    Visit Website

    At a Glance

    1Tool Listed
    3Products
    23Tool Views
    6Capabilities
    Discussions
    San Francisco, CaliforniaHeadquarters
    2020Est.
    69Employees
    $15.3MRaised
    Focus Areas
    Observability Platforms
    Monitoring Tools
    Team Collaboration
    Connect
    Latest News
    Rootly Announced as One of Deloitte's Technology Fast 50 Program WinnersOct 23, 2025
    Rootly Announces 2025's Top 50 People Making the World More ReliableSep 23, 2025
    Markets
    • Enterprise IT
    • Tech Companies
    • SaaS Providers

    AI Tools by Rootly

    (1)
    View Rootly
    Rootly tool icon

    Rootly

    AI Incident Management Platform

    ObservabilityMonitoring ToolsTeam Collaboration

    Discussions

    No discussions yet

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    Latest News

    10/23/2025

    Rootly Announced as One of Deloitte's Technology Fast 50 Program Winners

    Business Wire
    09/23/2025

    Rootly Announces 2025's Top 50 People Making the World More Reliable

    Business Wire
    08/10/2023

    Rootly Raises $12M to Help Enterprise IT Teams Resolve Incidents 80 Percent Faster

    GlobeNewswire
    07/08/2021

    Rootly Raises $3.2 Million to Help Companies Rapidly Recover From Technical Incidents

    Business Wire

    Products & Services

    3
    Incident Response

    Slack-native incident management platform that automates the incident lifecycle.

    On-Call

    Intuitive on-call scheduling, alert routing, and escalation management.

    AI SRE

    AI-native reliability engineering tools for root-cause analysis and remediation.

    Market Position

    Slack-native alternative to legacy tools like PagerDuty and Opsgenie, focusing on automation and developer experience.

    Leadership

    Founders

    JT

    JJ Tang

    Co-founder and CEO. Early employee at Instacart (Product Manager). Y Combinator (W21).

    AH

    Abbas Haider Ali

    Co-founder and CTO. Early employee at Instacart (Senior Software Engineer).

    Executive Team

    JT

    JJ Tang

    CEO and Co-founder

    Former Product Manager at Instacart.

    AH

    Abbas Haider Ali

    CTO and Co-founder

    Former Senior Software Engineer at Instacart.

    Board of Directors

    RW
    Roseanne Wincek
    Board Member (Renegade Partners)
    JL
    John Lilly
    Investor / Advisor (Former Partner at Greylock)
    JW
    Jason Warner
    Investor / Advisor (Ex-CTO GitHub)

    Founding Story

    Founded by early Instacart employees JJ Tang and Abbas Haider Ali, who saw firsthand the administrative burden of manual incident response while scaling Instacart. They built Rootly to automate these workflows directly within Slack.

    Business Model

    Revenue
    Estimated $1.2M ARR (reported in database)

    Revenue Model

    SaaS subscription billed per user per month (Essentials) and custom contracts (Enterprise).

    Pricing Tiers

    Essentials
    $20/user/month

    Includes Slack/Teams response, AI features, Playbooks, Metrics, and SSO.

    Enterprise
    Contact us

    Custom pricing for advanced workflows, dedicated support, and enterprise security.

    Private

    Target Markets

    Industries & Segments
    • Enterprise IT
    • Tech Companies
    • SaaS Providers
    Use Cases
    • SRE Incident Management
    • Automated On-Call
    • Service Reliability Engineering
    • Crisis Communications
    Notable Customers
    • NVIDIA
    • Squarespace
    • Canva
    • LinkedIn

    Quick Facts

    Headquarters
    San Francisco, California, USA
    Founded
    2020
    Entity Type
    Inc.
    Employees
    69
    Total Funding
    $15.3M
    Investors
    Renegade Partners, Google Gradient Ventures
    Office Locations
    San Francisco
    Toronto

    Funding History

    Series A$12,000,000
    2023-08-10
    Renegade Partners
    Seed$3,200,000
    2021-07-08
    XYZ Venture Capital
    Seed$130,000
    2021-01-01
    Y Combinator

    History & Milestones

    2025-04

    Launched Rootly AI Labs to focus on reliability engineering prototypes.

    2025-10

    Named one of Deloitte's Technology Fast 50 winners for rapid growth.

    2023-08-10

    Raised $12 million in Series A funding led by Renegade Partners.

    2021

    Participated in Y Combinator (W21).

    2021-07-08

    Raised $3.2 million in Seed funding led by XYZ Venture Capital.

    Key Capabilities

    6
    Slack-native incident management
    Automated incident playbooks
    AI-powered root cause analysis
    Retrospective automation
    On-call scheduling and alert routing
    Integrations with Datadog, Jira, PagerDuty, etc.

    Integrations & Partnerships

    Platform Integrations

    • Datadog
    • GitHub
    • Jira
    • PagerDuty
    • Opsgenie
    • ServiceNow

    Key Partnerships

    Google Cloud
    AWS Marketplace
    Slack

    Connect

    Website
    rootly.com
    GitHub
    rootlyhq
    X / Twitter
    rootlyhq
    YouTube
    @rootlyhq

    AI Topics

    3

    Rootly focuses on these topics:

    Observability Platforms(1)
    Monitoring Tools(1)
    Team Collaboration(1)
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