Rootly AI Labs
Rootly is an AI-native incident management platform that automates manual administrative tasks to help engineering teams resolve incidents faster and improve system resilience.
At a Glance
- SaaS
- Fintech
- Enterprise IT
- Engineering Teams
AI Tools by Rootly AI Labs
(1)
On-Call Health
On-Call Engineer Burnout Detector
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Products & Services
Automated incident management platform integrated with Slack and MS Teams to handle the end-to-end incident lifecycle.
Modern on-call scheduling and alerting system with alert grouping, noise reduction, and live call routing.
AI agents designed to perform root-cause identification, alert correlation, impact analysis, and automated remediation drafts.
Public and private status pages to communicate incident updates to stakeholders.
Market Position
Rootly differentiates itself through a 'Slack-first' approach and AI-native capabilities, positioning itself as a more automated and developer-friendly alternative to legacy tools like PagerDuty.
Leadership
Founders
JJ Tang
Co-founder and CEO. Previously Senior Product Manager at Instacart and Product Manager at IBM. Forbes 30 Under 30 honoree.
Quentin Rousseau
Co-founder and CTO. Previously one of the first Site Reliability Engineers (SRE) at Instacart. Also co-founded PopSQL (YC S19).
Executive Team
JJ Tang
CEO & Co-founder
Former Sr PM at Instacart and PM at IBM.
Quentin Rousseau
CTO & Co-founder
Former SRE at Instacart and Co-founder of PopSQL.
Board of Directors
Founding Story
JJ Tang and Quentin Rousseau met at Instacart where they saw outages burn millions of dollars in minutes. They realized incident response was overly manual and decided to build a platform to automate the entire lifecycle, starting with a Slack-native integration.
Business Model
Revenue Model
SaaS subscription based on per-user per-month pricing for Essentials and custom pricing for Enterprise.
Pricing Tiers
Includes Slack/Teams response, AI chat, Retrospectives, Status Pages, and SSO.
Includes Alert Grouping, Schedules, Escalation Policies, and Live Call Routing.
Advanced workflows, custom incident types, private incidents, audit logs, and SCIM.
Discounted program for startups with fewer than 25 employees.
Target Markets
- SaaS
- Fintech
- Enterprise IT
- Engineering Teams
- Accelerating Mean Time to Recovery (MTTR)
- Automating stakeholder communication during outages
- On-call rotation and alerting
- Standardizing incident post-mortems
- Reducing alert fatigue
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