Simple Analytics B.V.
Simple Analytics provides privacy-first web analytics for website owners, marketers, agencies, enterprise teams and partners. It measures pageviews, referrers, campaigns and events without cookies, personal data, visitor fingerprinting or consent banners.
At a Glance
- Solo makers and hobby-site owners
- SMBs and SaaS companies
- Marketing teams and agencies
- Enterprise teams and white-label partners
- +4 more
AI Tools by Simple Analytics B.V.
(1)
Simple Analytics
Privacy First Cookieless Web Analytics
Discussions
No discussions yet
Be the first to start a discussion about Simple Analytics B.V.
Latest News
The EU wants to kill cookie banners: Simple Analytics covered a proposed browser-based approach to consent and reiterated its cookie-free model.
Google is tracking you even when you use DuckDuckGo: the company discussed research on Google trackers in analytics, ads and embeds and positioned its own platform as a cookie-free alternative.
German court rules Meta's tracking tech violates GDPR: Simple Analytics analyzed the ruling and contrasted it with analytics that does not track users.
The EU-US data deal may be dead in the water: Simple Analytics discussed the privacy and hosting implications of weakened US oversight and promoted EU-hosted analytics.
Products & Services
Hosted, EU-based analytics dashboard for pageviews, referrers, campaigns, events, goals, funnels, filters and traffic reporting without cookies or personal data.
AI analytics assistant that lets users ask questions about analytics data in plain English and returns insights, charts and recommendations.
Stats API, Export API, CSV/JSON exports, embedded charts, email reports and connections to BI tools and data warehouses.
iOS and macOS app with widgets, plus a Chrome/Firefox browser extension for blocking the customer's own visits.
Market Position
Simple Analytics positions itself as a lightweight, EU-hosted, privacy-first alternative to Google Analytics/GA4: it reports observed pageviews and events without visitor identities, cookies or consent-mode modeling. Its focused dashboard and small script compete with other privacy-oriented analytics products such as Plausible, Matomo, Fathom, Umami and GoatCounter, while its GA4 comparison, APIs, BI access and enterprise POCs target teams that need more than a minimal dashboard but do not want invasive tracking.
Leadership
Founders
Adriaan van Rossum
Dutch developer and technical founder; built the first Simple Analytics version as a one-person project and leads product development and technical direction.
Iron Brands
Joined Simple Analytics as co-founder in 2022; leads marketing, partnerships, growth strategy and privacy-oriented positioning.
Executive Team
Adriaan van Rossum
Founder and Head of Product
Dutch developer who created the original product; leads product development and technical direction.
Iron Brands
Co-founder and Head of Marketing
Joined in 2022 and leads marketing, partnerships, growth and product positioning.
Founding Story
Adriaan van Rossum started Simple Analytics in September 2018 after becoming frustrated that web-analytics products demanded cookies, IP addresses, fingerprints and other personal data merely to show pageview counts. He built a lightweight script that could provide useful website insights without tracking individuals or requiring cookie banners; Iron Brands joined as co-founder in 2022 and Aleksandar Ivanov later strengthened engineering.
Business Model
Revenue Model
Subscription SaaS: a free plan for hobby sites, usage/pageview-based monthly or annual self-serve subscriptions, and custom-priced enterprise engagements and proof-of-concepts. Paid plans are offered with a 14-day free trial; enterprise evaluations can run free for 30 days.
Pricing Tiers
Free forever for hobby sites; 1 user, up to 5 websites, 1 month of history and unlimited pageviews subject to fair use.
Dashboard plan shown for an estimated 100,000 monthly pageviews, with usage slider up to 2.5 million pageviews; annual billing gives 2 months free and extra users cost $20/month each.
Assisted GA4 comparison/POC, API and BI access, proxies and custom domains as needed; requirements are discussed on a demo call.
Target Markets
- Solo makers and hobby-site owners
- SMBs and SaaS companies
- Marketing teams and agencies
- Enterprise teams and white-label partners
- Publishers and content businesses
- Government and public-sector websites
- Privacy-friendly website traffic measurement
- GA4 comparison and measuring traffic missed when visitors reject consent
- Campaign, referrer, UTM and conversion analysis
- Agency and white-label reporting
- Enterprise reporting, BI and data-warehouse workflows
- Publisher, government, financial-services, SaaS, crypto and ecommerce websites
- Bloomberg
- Michelin
- Hyundai
- GOV.UK