Simple Analytics
Privacy-first, cookieless web analytics that reports pageviews, referrers, campaigns and events without personal data.
At a Glance
About Simple Analytics
Simple Analytics is a web analytics tool from Simple Analytics B.V., based in Amsterdam, that reports pageviews, referrers, campaigns and events without cookies or personal data. It can run alongside Google Analytics 4 to show traffic that GA4 misses when visitors reject consent. The company says it has operated since 2018 and hosts data on EU-owned servers.
What It Is
Simple Analytics is a hosted web analytics service for website owners, marketing teams, agencies and enterprise analysts. A lightweight script records pageviews and events without cookies, localStorage, IP address storage, or visitor IDs. Country-level location is derived without storing IP addresses, and session starts are calculated from pageview context rather than visitor identities.
Running Alongside GA4
The vendor positions the product as a cookieless layer next to GA4. GA4 keeps handling reporting, audiences and conversion workflows, while Simple Analytics provides an independently observed dataset to compare against it. The site notes that the two tools use different session definitions. Historical GA4 data can be imported.
Tracking and Reporting Features
The dashboard offers filters by country, referrer, UTM parameters, device type and browser. Event tracking covers button clicks, form submissions, downloads and custom interactions, with an automated events script. Goals and multi-step funnels measure conversions. Reports can be emailed weekly or monthly, charts can be embedded on a site, and annotations mark events on charts. Other documented options include custom views, robot blocking, referral spam hiding, and a custom subdomain to bypass ad-blockers.
Data Access and Integrations
Data can be exported as CSV or pulled through a Stats API (aggregated) and an Export API (raw). The site lists Looker Studio, Power BI, data warehouses, internal dashboards, Google Tag Manager, WordPress and a first-party proxy as ways to collect or consume the data. An iOS and macOS app with widgets and a Chrome and Firefox extension for blocking your own visits are also documented.
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Pricing
Free
Free for hobby sites; 1 user, 5 websites, 1 month history, badge required.
- 1 user
- 5 websites
- 1 month history
- Badge required
Free trial
14-day self-serve trial with access to all features.
- Advanced features without restrictions
Self-serve
Simple, privacy-friendly analytics priced by monthly pageviews.
- See your website traffic in seconds
- One-page dashboard, no configuration
- No cookies, no consent banners, no personal data
- EU-hosted and compliant by design
- Includes 1 user, +$20/mo per extra user
- Annual billing: 2 months free
Enterprise
Run alongside GA4; custom pricing, with a free 30-day proof of concept.
- Observed traffic
- Campaign comparisons
- API & BI access
- Free 30-day proof of concept
Capabilities
Key Features
- Cookieless tracking with no personal data or visitor IDs
- Runs alongside GA4
- Event tracking with automated events script
- Goals and funnels
- Filters by country, referrer, UTM, device and browser
- Email reports
- Embeddable charts
- CSV export, Stats API and Export API
- GA4 historical data import
- Custom views and annotations
- Bot blocking and referral spam removal
- Ad-blocker bypass via custom subdomain
- AI assistant
- iOS and macOS app with widgets
- Browser extension for Chrome and Firefox
- EU-hosted data