Soar / Agent Store
Agent Store is a marketplace and directory for AI agents that people can use by texting them, especially in iMessage. It lets users browse featured and categorized agents, then open a Messages conversation without creating an account, downloading each agent, or setting up an integration.
At a Glance
- Consumers who want AI assistants accessible through texting
- AI-agent builders and startups seeking distribution
- Hackathon participants building iMessage agents
- Developers and enterprise teams building messaging agents, through the Linq ecosystem
AI Tools by Soar / Agent Store
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Agent Store (iMessage.store)
iMessage AI Agent Directory
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Latest News
Agent Store coming to HackMIT and Hack the North
Text Agent Store launched on Product Hunt as a marketplace for AI agents you can text
Published assessment of iMessage infrastructure providers and use cases
Published 'The best distribution channel for AI launched 14 years ago'
Products & Services
A web directory of AI agents organized by categories such as Travel, Productivity, Business, Social, Shopping, Finance, Health, Medical, and Careers, with featured and Most Loved rankings. Users can open a text conversation from an agent listing.
A free iMessage app that presents agents inside the Messages app, lets users browse or search the directory, and opens a new Messages chat with the selected agent. The app says it requires no account, download of individual agents, or setup, and includes an offline bundled directory.
A phone-number-based interface that lets people text the Agent Store to explore the marketplace and receive updates about agents.
Market Position
Agent Store positions itself as an app-store-like discovery layer for conversational agents, but with the agent living behind a phone contact and the first interaction happening in Messages. Its differentiator versus traditional app stores and general AI-agent directories is immediate text access with no per-agent download, account, or setup; its stated long-term ambition is a very large catalog of texting agents.
Leadership
Founders
Stanley Virgint
Founder of Soar, the travel-agent product associated with Agent Store; his background includes founding stanno studio and work on an interactive robotic teaching program for Mad Science x NASA Education. He is identified as the Agent Store maker on Product Hunt and writes the Agent Store blog under the name Stanley.
Executive Team
Stanley Virgint
Founder and maker
Founder of Soar and the named Product Hunt maker for Text Agent Store; he authors Agent Store posts and is associated with the @stannostudio account.
Founding Story
Agent Store was created in response to the growing number of texting agents and the difficulty of discovering them. Its initial vision is an app-store-like marketplace where an agent can be tried immediately by sending a text, removing the download, account, and setup barriers of conventional apps. The related launch description says the store was built with Soar and Linq.
Business Model
Revenue Model
The consumer directory and iMessage app are free. The site monetizes paid featured placement and category sponsorships; its privacy policy says purchases are processed by Stripe. The homepage shows a competitive featured-slot bid, and the site invites builders to claim or sponsor placement.
Pricing Tiers
The iOS Messages Agent Store is listed as Free, and browsing/texting agents does not require an account or per-agent download.
The homepage and Soar listing show a featured-slot bid/placement at $325 total with the ability to raise the bid; pricing is dynamic rather than a fixed subscription tier.
Target Markets
- Consumers who want AI assistants accessible through texting
- AI-agent builders and startups seeking distribution
- Hackathon participants building iMessage agents
- Developers and enterprise teams building messaging agents, through the Linq ecosystem
- Discovering and trying specialized AI agents by text
- Finding travel companions, work assistants, matchmakers, shopping agents, health coaches, finance agents, and career agents
- Giving AI-agent builders distribution without requiring users to install a separate app
- Submitting a hackathon or early-stage texting agent for discovery
- Exploring the directory from inside iMessage