Strella
Strella is an AI-powered customer research platform that enables teams to conduct in-depth, AI-moderated interviews and generate actionable insights in hours rather than weeks.
At a Glance
- Fortune 500 Enterprises
- High-growth Technology Companies
- UX Research Teams
- Product & Design Teams
AI Tools by Strella
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Strella
AI Customer Research Platform
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Latest News
Strella Everywhere You Work: Introducing Our AI Connector
Strella Raises $14M Series A to Transform How Companies Understand Their Customers
Amazon and Chobani adopt Strella's AI interviews for customer research
Analysis of top 7 customer use cases for AI-moderated interviews
Products & Services
A platform that uses AI to conduct in-depth qualitative interviews, probing participants in real-time.
AI-generated unbiased discussion guides that refine based on participant segments and project goals.
Access to a global panel of 8 million+ participants with advanced demographic and experience filtering.
Tools for instant synthesis, video highlight reels, and a searchable repository of research insights.
Market Position
Strella positions itself as the first AI-moderated interview platform that offers 90% time savings and 70% cost savings compared to traditional focus groups and manual qualitative research.
Leadership
Founders
Lydia Hylton
Co-Founder & CEO. Previously a Partner at Bain Capital, Investor at Redpoint Ventures, and Data Scientist at Facebook. MBA from Stanford University and background in software/hardware engineering at Microsoft.
Priya Krishnan
Co-Founder & COO. Previously Manager of New Business Verticals at DoorDash, and Product Manager at Brava Home and Fitbit (focusing on UX Research). MBA from The Wharton School.
Executive Team
Lydia Hylton
Co-Founder & CEO
Background in venture capital (Bain Capital, Redpoint) and data science (Facebook).
Priya Krishnan
Co-Founder & COO
Background in product management and UX research (DoorDash, Fitbit, Brava Home).
Board of Directors
Founding Story
Founded by Lydia Hylton and Priya Krishnan, who experienced firsthand the pain points of slow qualitative research. They built Strella to eliminate the trade-off between the depth of human interviews and the speed of automated surveys, starting the company from an apartment in New York.
Business Model
Revenue Model
SaaS model with a combination of subscription plans and usage-based tiers (per interview or per project).
Pricing Tiers
Flexible tiers based on the number of interviews or research projects.
Enterprise-level subscriptions for ongoing research needs.
Target Markets
- Fortune 500 Enterprises
- High-growth Technology Companies
- UX Research Teams
- Product & Design Teams
- Concept Testing
- Usability Testing
- Market Research
- Exploratory Research
- Competitive Analysis
- Mobile Research
- Amazon
- Chobani
- Duolingo
- MeUndies