Strella

Strella is a customer research platform that uses AI to conduct in-depth interviews at scale and deliver actionable insights in just a few hours. Teams can generate unbiased discussion guides, recruit from a panel of 8M+ global participants, and let an AI moderator probe deeper in real time — all without stretching research bandwidth. The platform supports market research, usability testing, concept testing, exploratory research, and more, across 46+ languages worldwide.

• AI-Generated Discussion Guides — Create an unbiased, tailored discussion guide for any research objective in seconds; the AI refines it as you go so anyone on the team can launch studies like a pro.
• AI-Moderated Interviews — The AI moderator adapts follow-up questions in real time based on participant responses, uncovering deeper motivations and honest feedback at scale.
• Human-Moderated Option — Teams can choose to moderate interviews themselves or hand off to Strella's AI, giving full flexibility over how conversations are run.
• Global Participant Panel — Access up to 8M participants worldwide for B2B or B2C research, with precise demographic and behavioral targeting filters.
• 46+ Language Support — Conduct research across languages including English, Mandarin, and Spanish, removing barriers to global customer understanding.
• Thematic Analysis & Synthesis — AI automatically surfaces key themes across all responses, segments participants into groups, and synthesizes insights at both individual and study-wide levels.
• Chat with Your Research — Ask any question of your collected interviews and instantly generate a video highlight reel to share with stakeholders.
• Instant Highlight Reels — Bring customer stories to life with shareable video clips that make insights impossible to ignore in stakeholder presentations.
• Multi-Study Support — From usability testing to competitive analysis and customer journey mapping, Strella adapts to any research type your team needs.