Synter Media, Inc.
Synter aims to eliminate marketing busywork by providing AI Agent Media Buyers that manage and optimize paid media campaigns autonomously via a natural language interface.
At a Glance
- B2B Marketers
- Marketing Agencies
- Lean Marketing Teams
- Founders
AI Tools by Synter Media, Inc.
(1)
Synter
AI Agent for Ad Campaigns
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Latest News
Synter warns of subscription price increase effective June 1.
John Skrodenis joins Synter as VP of Growth.
Synter releases MCP server for AI-driven ad campaigns.
Synter launches AI Agent Orchestration Platform to Execute Paid Media Campaigns and Growth.
Products & Services
A natural language interface to execute and optimize paid media campaigns across 14+ platforms.
Enables AI agents (like Claude) to connect to and manage Google Ads, Meta, and LinkedIn directly.
Market Position
Synter positions itself as a 'Direct Execution' agentic platform rather than just a recommendation engine, allowing marketers to replace multiple ad dashboards with a single chat interface.
Leadership
Founders
Joel Horwitz
Former Head of Growth at Sourcegraph; growth leader with 20+ years of experience in B2B. Founded Synter Media after leaving Sourcegraph.
Executive Team
Joel Horwitz
Founder & CEO
20+ years in B2B growth, ex-Sourcegraph Head of Growth.
John Skrodenis
VP of Growth
Former Managing Partner at Rainfactory; decade of experience launching products.
Board of Directors
Founding Story
Joel Horwitz left his role as Head of Growth at Sourcegraph to build Synter, driven by the vision that AI agents should handle the manual execution of ad platforms so marketers can focus on strategy.
Business Model
Revenue Model
Subscription-based SaaS with credit-based usage tiers.
Pricing Tiers
10,000 credits/mo, explore campaigns with AI chat and dashboards.
Billed annually ($99/mo billed monthly). Full platform access.
Dedicated human media buyer, SSO, and custom integrations.
Target Markets
- B2B Marketers
- Marketing Agencies
- Lean Marketing Teams
- Founders
- Scaling paid media without increasing headcount
- Unified multi-channel ad management
- B2B growth and product adoption automation
- Automating bid optimizations and creative rotations
- Promoted
- Sourcegraph