The Plow Collective PBC
To build humanity's next plow: tools that provide humans with leverage over their time and attention rather than farming them.
At a Glance
AI Tools by The Plow Collective PBC
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Latch by Plow
AI Agent Desktop Bridge for Mac
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Latest News
Sam Odio demos Latch live on Twitch, allowing the internet to drive his personal Mac using AI agents.
The Plow Collective announces alpha launch and opens waitlist for first 100 users.
Products & Services
A macOS application that connects AI agents to the browser, CLI, files, and logins on a Mac using the Model Context Protocol (MCP). It emphasizes local data privacy with no cloud copy of user data.
An open-source personal AI assistant runtime that connects models, tools, and messaging channels through a central Gateway.
Market Position
Differentiates by focusing on user-owned data privacy and device-local leverage, positioning itself against cloud-heavy 'attention-farming' platforms.
Leadership
Founders
Sam Odio
Ex-Dropbox (Senior Director of Product, AI), Ex-Fivestars ($320M exit), 2x YC founder.
Patrick Lucas
Ex-Zynga (Engineering Leader).
Jonathan Deutsch
Ex-Apple (Software Engineer).
Executive Team
Sam Odio
Founder / CEO
Former lead of Dropbox AI and product leader at Fivestars.
Patrick Lucas
Founder / CTO
Experienced engineering leader with background at Zynga.
Founding Story
Inspired by the invention of the original plow which created surplus time for humanity, Plow aims to reverse the trend of attention-farming apps by creating AI-powered leverage tools.
Business Model
Revenue Model
Usage-based or subscription for premium AI features (implied by SMS service and API terms)
Target Markets
- Automating repetitive Mac-based tasks (booking trips, matching expenses)
- Managing personal digital life (email summaries, calendar management)
- Running local AI agents with secure access to personal files