TwelveLabs, Inc.
Twelve Labs develops multimodal, video-native AI that understands video content like humans do, enabling semantic search and metadata generation across massive datasets.
At a Glance
- Enterprise Developers
- Media & Entertainment Companies
- AdTech Platforms
- Government Agencies
AI Tools by TwelveLabs, Inc.
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Twelve Labs
Video AI Infrastructure API
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Latest News
TwelveLabs Secures $30M in Funding from Databricks and Snowflake
Twelve Labs Raises $50 Million Series A Co-led by NVIDIA and NEA
TwelveLabs Introduces Pegasus 1.5: A New Era of Video Understanding
Fast Company Names Twelve Labs to Most Innovative Companies of 2023
Products & Services
Video foundation model for frame, temporal, speech, and sound analysis; enables advanced semantic search.
Video-first language model integrating visual, audio, and speech for text generation.
Upgraded multimodal model featuring time-based metadata generation and long-form video understanding.
Comprehensive API suite for video search, embedding, and analysis.
Market Position
Twelve Labs is a pioneer in video-native multimodal AI, distinguishing itself from general-purpose LLMs by focusing on the temporal and auditory complexities of video data.
Leadership
Founders
Jae Lee
Co-founder & CEO. UC Berkeley Computer Science graduate. Previously served in South Korea's Ministry of National Defense Cyber Operations Command and founded Y-hat AI.
Dave Chung
Co-founder & COO. Background in startup operations and management.
Aiden Lee
Co-founder & CTO. AI researcher focused on multimodal and video-native models.
Soyoung Lee
Co-founder & Head of Business Development. Leads strategic partnerships and market expansion.
Sungjun Kim (SJ Kim)
Co-founder & Head of Engineering. Leads the technical development of video foundation models.
Executive Team
Jae Lee
Co-founder & CEO
UC Berkeley CS; served in South Korea's Cyber Operations Command.
Aiden Lee
Co-founder & CTO
Lead for AI research and multimodal model architecture.
Board of Directors
Founding Story
Jae Lee and his co-founders conceived Twelve Labs while Lee was serving in South Korea's Cyber Operations Command, recognizing a significant gap in AI's ability to understand video compared to text and images. They launched the company in 2021 to build foundation models specifically for video reasoning.
Business Model
Revenue Model
Usage-based API fees and enterprise subscriptions.
Pricing Tiers
Up to 10 hours of indexing; 90-day index access; basic search and analyze capabilities.
Indexing at $0.042/min; Search at $4/1k queries; Embedding from $0.0015/min.
Unlimited usage; tailored contracts; dedicated support; SLA guarantees.
Target Markets
- Enterprise Developers
- Media & Entertainment Companies
- AdTech Platforms
- Government Agencies
- Media indexing
- Contextual advertising
- Public safety video analysis
- Surgical video intelligence
- Blackbird
- Phyllo
- VAST Data
- n8n