Umami Software, Inc.
Umami Software develops an open-source, privacy-first web and product analytics platform that combines acquisition, behavior, conversion, retention, and revenue analytics. Its mission is to return ownership and control of analytics data to organizations while avoiding cookies, surveillance, and automatic collection of personal data.
At a Glance
- Developers and open-source teams
- Marketers and growth teams
- Agencies and freelancers
- E-commerce companies
- +6 more
AI Tools by Umami Software, Inc.
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Umami
Privacy Focused Web Analytics
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Latest News
Umami v3.4 released with annotations, MCP support, account API keys, a typed API client, and session-property filters.
Introducing Umami MCP, enabling conversational read-only analytics through AI assistants.
Umami Today: Where We Are and Where We're Going, describing the move from simple website analytics to a broader analytics platform.
Published a comparison of six self-hosted web analytics tools in 2026.
Products & Services
Managed, hosted version of Umami with updates, backups, scaling, team features, API access, and paid usage-based plans.
The MIT-licensed open-source analytics platform that organizations run on their own infrastructure, with Docker and source installation options.
The current major analytics platform generation, combining website and product analytics with acquisition, behavior, conversion, retention, revenue, segments, cohorts, links, pixels, and administration features.
An official Model Context Protocol server that lets Claude, ChatGPT, Cursor, and other MCP clients query Umami analytics through read-only tools while respecting existing website and team permissions.
Market Position
Umami positions itself as a privacy-first, open-source alternative to Google Analytics, emphasizing no cookies, no surveillance, data ownership, self-hosting, and a simpler workflow. Its broader analytics scope places it in the same consideration set as Plausible, Matomo, Fathom, and other privacy-focused tools, while its product and behavioral analytics capabilities overlap with GA4, Mixpanel, Amplitude, and PostHog; its differentiators are the combination of open-source self-hosting, managed Cloud, privacy by default, and a unified acquisition-to-revenue platform.
Leadership
Founders
Mike Cao
Founder and CEO; studied electrical engineering at UC Davis, began his career at CampusEngine.com building and hosting websites for college campuses, worked in software development and consulting, and later worked in digital marketing at Adobe.
Brian Cao
Co-founder and one of the Cao brothers who formed Umami Software; LinkedIn identifies him as a co-founder and lists Sacramento State College of Business Administration.
Francis Cao
Co-founder and one of the Cao brothers who formed Umami Software; LinkedIn describes him as a full-stack/business-intelligence developer with about 10 years of experience designing and developing applications and lists California State University-Sacramento.
Executive Team
Mike Cao
Founder and CEO
Software developer and open-source advocate; previously worked at Adobe in digital marketing and earlier at CampusEngine.com and in software consulting.
Brian Cao
Co-founder
Co-founder of Umami Software and a Sacramento State College of Business Administration alumnus.
Founding Story
Mike Cao created Umami in late 2020 as a personal project after finding Google Analytics complicated, slow, marketer-oriented, and problematic from a privacy perspective. He built a faster, simpler analytics tool for his own websites in about a month and open-sourced it; strong adoption through Hacker News, Reddit, and the wider open-source community turned the side project into a business, which Mike founded with his brothers Brian and Francis in 2022.
Business Model
Revenue Model
A freemium open-core model: the MIT-licensed software can be self-hosted for free, while Umami Cloud charges usage-based monthly subscriptions for managed hosting, event volume, data retention, team capacity, support, and premium capabilities.
Pricing Tiers
Up to 100,000 events per month, 1 website, 6-month data retention, community support.
1 million events included, $0.00003 per additional event, up to 20 websites, up to 10 team members, 2-year retention, API and MCP access, email support.
10 million events included, $0.00002 per additional event, unlimited websites and team members, 5-year retention, session replays, heatmaps, white-labeling, streaming API, email and chat support.
SAML SSO, onboarding, uptime SLA, custom pricing and retention, invoice billing, and enterprise support.
Target Markets
- Developers and open-source teams
- Marketers and growth teams
- Agencies and freelancers
- E-commerce companies
- SaaS companies and product teams
- Startups
- Website traffic and marketing attribution analysis
- Product analytics for signups, onboarding, feature adoption, and retention
- E-commerce conversion funnels and revenue measurement
- Publisher and blogger content-performance and subscriber analysis
- Agency and freelancer management of multiple client websites
- Privacy-compliant analytics for startups, nonprofits, and enterprise teams
- AMD
- Accenture
- General Motors
- ESPN