Whop
Whop is a social commerce platform and digital marketplace that enables entrepreneurs to sell access, memberships, courses, and software through modular internet hubs.
At a Glance
- Creators
- Digital Entrepreneurs
- Influencers
- Developers
- +1 more
AI Tools by Whop
(1)
Whop CLI
Whop API CLI for Developers
Discussions
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Latest News
Whop Launches Whop CLI for Human Developers and AI Agents
Replit brings Whop embedded components to its vibe coding platform
Whop Announces Launch of Business-Native Card
Whop Announces Meta Integration for Whop Ads
Products & Services
Modular 'hubs' for creators featuring apps for chat, courses, forums, help desks, and video calls.
A 'Discover' marketplace for digital products, memberships, and software with over 4 million monthly visitors.
An ecosystem where third-party developers can build apps that creators install into their digital storefronts.
Proprietary payment infrastructure with multi-PSP smart routing and support for 100+ local payment methods.
Market Position
Whop positions itself as the 'Shopify for digital products,' offering a vertically integrated stack for creators that combines payments, community, and discovery. It competes with platforms like Hotmart, Stan, Patreon, and Substack by offering lower fees and better modularity.
Leadership
Founders
Steven Schwartz
Co-founder & CEO. Graduated from NYU Stern School of Business. Previously interned at Accenture in Singapore. Started sneaker reselling businesses at age 13; grew up in a military family living in China, Illinois, Honolulu, and Chicago.
Cameron Zoub
Co-founder & CGO. Met Steven Schwartz at age 13 in a sneaker reselling Facebook group. Background in reselling, sneaker bots, and digital entrepreneurship.
Jack Sharkey
Co-founder & CTO. Joined the other founders through the sneaker resale ecosystem. Technical lead and architect of the Whop platform.
Menn Maestro
Co-founder (as identified in Crunchbase and Tracxn).
Executive Team
Steven Schwartz
Chief Executive Officer
Co-founder with background in sneaker reselling and NYU Stern education.
Cameron Zoub
Chief Growth Officer
Co-founder focused on marketplace positioning and category thesis.
Board of Directors
Founding Story
Whop was founded by Steven Schwartz, Cameron Zoub, and Jack Sharkey, who met as teenagers in sneaker reselling communities. After launching several ventures together, they built Whop to solve the problem of monetizing Discord-based communities and digital tools.
Business Model
Revenue Model
Transaction-based commission: 3% platform fee on gated sales + card processing fees (typically 2.7% + $0.30). Marketplace sales previously carried a 30% fee (removed May 2025). Additional fees for BNPL (15%), orchestration (0.8%), and instant payouts.
Pricing Tiers
No monthly subscription fee; revenue is generated via transaction commissions.
Target Markets
- Creators
- Digital Entrepreneurs
- Influencers
- Developers
- Small Businesses
- Selling online courses
- Monetizing Discord/Telegram communities
- Software license distribution
- Paid newsletters and forums
- Content rewards marketing
- Netflix
- Samsung
- ElevenLabs
- Call of Duty