ElevenLabs Flows

Flows is a feature within ElevenLabs' ElevenCreative platform, introduced in March 2026, that lets users build automated production pipelines for AI-generated audio and media content. It sits inside the broader ElevenCreative suite alongside tools for text-to-speech, music generation, dubbing, and video creation.

What It Is

Flows is a visual workflow automation tool embedded in ElevenCreative, ElevenLabs' all-in-one platform for creators and marketers. Rather than manually triggering individual generation steps, users can chain together ElevenLabs' AI capabilities — such as speech synthesis, sound effects, music composition, and dubbing — into repeatable, automated production flows. The feature targets content creators, podcast producers, audiobook publishers, and marketing teams who need to scale audio and media output without rebuilding the same pipeline each time.

Launch and Context

ElevenLabs announced Flows in a blog post titled "Introducing Flows in ElevenCreative," published March 11, 2026. The launch is part of ElevenLabs' broader push to expand ElevenCreative from a collection of individual generation tools into a more integrated, workflow-oriented production environment. This positions Flows alongside other recent ElevenCreative additions like the all-in-one AI editor and Productions feature.

How It Fits in ElevenCreative

ElevenCreative is one of three platforms ElevenLabs operates, alongside ElevenAgents (for conversational AI agents) and ElevenAPI (for developer access to foundational models). Within ElevenCreative, Flows connects to the full range of generation capabilities:

• Ultra-realistic text-to-speech across 70+ languages
• AI music generation in any genre
• Custom sound effects and soundscapes
• Voice cloning and voice design
• Image and video generation via integrated models
• Dubbing and localization

Flows allows these capabilities to be sequenced and automated, reducing manual steps in multi-stage content production.

Target Audience

Flows is designed for creators and production teams who regularly produce high volumes of audio or multimedia content — including audiobook publishers, podcast networks, advertising agencies, and marketing teams. The ElevenCreative platform, and by extension Flows, supports commercial use cases with appropriate licensing tiers.

Update: Flows Introduced March 2026

The Flows feature launched on March 11, 2026, as part of ElevenLabs' ongoing expansion of ElevenCreative. This release follows a period of rapid model and product development at ElevenLabs, including the launch of Eleven v3 (the company's most expressive TTS model), Scribe v2 (transcription), Expressive Mode for Agents, and Dubbing v2 — all released between late 2025 and mid-2026. The introduction of Flows signals a product direction toward integrated, workflow-driven content production rather than standalone generation tools.