Figr
Product-aware AI design tool that thinks through UX decisions, maps user flows, identifies edge cases, and generates prototypes that match your existing product.
At a Glance
Pricing
Discover what Figr can do for you
Engagement
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About Figr
Figr is a product-aware AI design platform that helps product managers and designers think through UX decisions before building prototypes. Unlike generic AI design tools that generate screens in isolation, Figr learns your existing product context—including user data, screens, specs, analytics, and design systems—to create flows and interfaces that fit seamlessly with your product.
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Product Context Learning allows Figr to ingest your live product through screenshots, Figma files, screen recordings, web captures, product docs, and analytics CSVs, building deep understanding of your existing design patterns and user experience.
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UX Flow Mapping automatically identifies user journeys, maps information architecture, and documents edge cases before development begins, reducing the "we missed this" moments during design reviews.
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Intelligent Prototyping generates high-fidelity prototypes that match your product's visual language and design system, with one-click export to Figma for seamless workflow integration.
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Test Case Generation creates comprehensive test scenarios covering happy paths and edge cases, helping teams validate designs before handoff to engineering.
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UX Review & Feedback provides design critiques grounded in real UX patterns, accessibility checks, and A/B variation exploration with clear rationale for each recommendation.
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PRD & Documentation drafts product requirement documents and specs based on your research, user flows, and design decisions, keeping all context in one place.
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Design System Enforcement ensures generated designs follow your established tokens and patterns, maintaining consistency across all outputs.
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Memory & Context Retention compounds product knowledge over time, remembering previous interactions and design decisions to provide increasingly relevant suggestions.
To get started, sign up for a free account with 10 monthly credits, set up your first Product Ally by uploading product context, and begin brainstorming or designing directly in the canvas. Teams can collaborate on shared projects, export designs to Figma, and scale up to Team or Enterprise plans for additional context storage and advanced features.
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Pricing
Free Plan Available
Discover what Figr can do for you
- 10 credits (refreshes monthly)
- 1 Product Ally setup
- Up to 200MB of context per Product Ally
- Limited canvases
- Shareable projects
Starter
Best for high-output individuals
- 100 monthly credits
- 3 Product Ally setup
- Up to 1GB of context per Product Ally
- Unlimited imports from web
- Unlimited imports from Figma
- Private generations
- Basic design system
- Deeper memory retention
- Credits rollover (Max monthly allocated)
Team
Best for collaboration in small teams
- 100 credits per seat
- Collaborate with team
- Unlimited Product Ally setup
- Up to 3GB of context per Product Ally
- Custom support to setup DS
- Manage user roles & permissions
- Priority support & Slack connect
- Credits rollover (Max monthly allocated)
Enterprise
Best for large high-output teams
- Deeper product context setup
- Custom Product Ally setup
- Unlimited data of context per Product
- Advanced Design System
- Custom design system setup
- Custom integrations
- Priority support & Slack connect
- SAML SSO
- On-prem deployment
- Onboarding services
Capabilities
Key Features
- Product context learning from screenshots, Figma files, and recordings
- UX flow mapping and user journey documentation
- Edge case identification and test case generation
- High-fidelity prototype generation
- One-click Figma export
- UX review and accessibility checks
- PRD and documentation drafting
- Design system enforcement
- Memory and context retention
- Web search and design inspiration
- Analytics CSV analysis
- Shareable projects and team collaboration
- MCP integrations
- SAML SSO for enterprise
