Humblytics

Humblytics is an all-in-one conversion rate optimization (CRO) platform that connects web analytics, A/B testing, heatmaps, funnels, and Stripe-verified revenue attribution behind a single 36 KB script. It targets growth teams and agencies running paid traffic who want to know which ads and pages generate real revenue, not just clicks. The platform is cookie-free by design, meaning no consent banners are required under GDPR or CCPA.

What It Is

Humblytics sits at the intersection of web analytics and revenue attribution. Rather than reporting on clicks or conversion events in isolation, it joins ad spend data (currently Meta Ads, with Google Ads coming soon) directly to Stripe payment records, so teams can see which campaigns, pages, and A/B test variants actually deposited money. The platform replaces the typical multi-tool stack of GA4, Hotjar, a separate A/B testing tool, and an attribution layer with one script and one dashboard.

Core Capabilities

• Analytics: Real-time traffic dashboard with visitor counts, bounce rate, session duration, revenue per visitor, and conversion rate — all Stripe-verified.
• Heatmaps: Click density overlays, scroll depth, and device segmentation, activated automatically from the base script with no extra configuration.
• Funnels: Multi-step funnel builder mapping page views, clicks, form submissions, or custom events, with per-step drop-off and value attribution. Cross-domain tracking is supported.
• A/B Testing: A visual editor lets users select page elements, create variants, set traffic splits, and launch experiments without writing code or filing developer tickets. Statistical significance is calculated in real time.
• Revenue Attribution: Ad spend from Meta Ads is joined to Stripe charges so every test result and every traffic source resolves to a dollar figure, not a conversion event.

MCP and Agent Integration

Humblytics ships a hosted MCP (Model Context Protocol) server on every plan, allowing Claude or Codex to query funnels, heatmaps, ad spend, and Stripe revenue directly. The vendor describes the agent as read-only except for a narrow set of actions — creating, updating, or stopping a split test, and saving a funnel definition — with every proposed change requiring human approval before it touches the site. The install command is a single claude mcp add line pointing to mcp.humblytics.com.

Privacy and Technical Architecture

The platform uses cookieless fingerprinting: visitors are anonymized via a one-way hash of IP address and device characteristics, with raw IPs discarded immediately. No cookies or local storage identifiers are written, which the vendor states eliminates the need for consent banners under GDPR and ePrivacy. The script is 36 KB, loads asynchronously after DOMContentLoaded, and is served over a global CDN. Data is stored on AWS US-West (Oregon) by default, encrypted in transit via TLS 1.2+ and at rest via AES-256. The vendor reports over 99% accuracy for unique visitor tracking using this approach.

Platform and Integration Support

Humblytics works via a script tag on any website. Webflow users get one-click authorization through the Webflow App Store. Framer, Shopify, WordPress, Squarespace, and custom-built sites all use the same script tag. Form connectors support Typeform, HubSpot, GoHighLevel, Jotform, Cal.com, and Tally.so. A REST API is included on all plans for custom integrations and programmatic data export. Enterprise customers can self-host using a Docker Compose bundle.

Target Audience and Deployment

The platform is positioned for in-house growth leads running paid ad budgets in the $2,500–$25,000/month range, larger growth teams managing multiple brands, and agencies running campaigns across multiple client sites. The agency offering includes shareable dashboards without requiring client logins and a revenue-share partner program. Enterprise adds SSO/SAML, unlimited team members, a dedicated onboarding specialist, a sub-one-hour support SLA, and a 99.99% uptime commitment.