Lasso

Overview

Lasso is a product data operating system built for ecommerce teams in the AI era. Created by Prague-based AI integrator Bandits (DoneByAI s.r.o.) and backed by a €400k investment from Miton, Lasso replaces manual spreadsheets and copy-paste workflows with thousands of specialized AI agents that work in parallel across a product catalog. It positions itself as a new kind of PIM (Product Information Management) system — one designed from the ground up for AI-driven enrichment, supplier data ingestion, and machine-readable output for both traditional and AI-powered search.

For developers, Lasso ships a REST API (currently in beta), a developer SDK, and a Model Context Protocol (MCP) server that any AI agent or LLM can call to request product data in real time. This makes it useful as both a standalone catalog management tool and as an infrastructure layer for AI shopping assistants, agentic commerce workflows, and recommendation systems.

How it works

Users connect a data source (CSV, Excel, XML, PDF supplier files, or native platform integrations) and define a target schema. Lasso recognizes patterns, maps columns, and extracts attributes automatically — even from unstructured supplier documents. From there, parallel AI agents enrich missing data by searching the web and supplier sites, generate SEO copy in the brand's voice, enhance product images, and validate everything against the user's taxonomy. An AI reasoning log shows what each agent did and why, with audit trails for compliance.

The platform also handles outbound flows: scraping competitor sites for pricing and availability, generating structured product datasets for ML training, and formatting data for different marketplaces. The MCP server exposes enrichment, search, and categorization as tools that agents in Cursor, Claude, or custom systems can call directly.

Pricing model

Pricing is credit-based. The Free plan includes 200 credits per month with full access to data import, enrichment, parallel AI agents, web enrichment with audit trail, SEO copy generation, and email/chat support. The Pro plan is €69 per user per month (billed annually, includes 5,000 credits/month, native integrations, and priority support). Enterprise is custom-priced with dedicated account managers, custom workflows, and in-person workshops. Credit add-on packs scale from +5,000 credits at €70/month to 50,000+ credits at custom pricing. Common operations cost: 2 credits per single-cell enrichment, 0.5 credits per column in batch mode, 15 credits per AI-generated image.

Who it's for

Lasso targets ecommerce teams managing high-volume catalogs, marketplaces handling user-generated listings, and AI/ML teams building shopping assistants or training datasets. The platform supports up to 10,000 attributes per product schema and 50,000+ enriched products per day, with GDPR and EU AI Act compliance, configurable Zero Data Retention, SSO, and a 99.8% uptime SLA. Customer Biano.cz used Lasso to build the dataset for their shopping assistant pilot.