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    Apple

    We are committed to demonstrating that business can and should be a force for good. We believe that business, at its best, serves the public good, empowers people around the world, and binds us together as never before. Apple strives to bring the best user experience to customers through innovative hardware, software, and services.

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    At a Glance

    2Tools Listed
    19Products
    94Tool Views
    20Capabilities
    Discussions
    Cupertino, CaliforniaHeadquarters
    1976Est.
    166KEmployees
    $1300Raised
    Focus Areas
    Content Analysis
    AI Development Libraries
    Search and Discovery
    Development Environments
    Connect
    Latest News
    Opening of the new Apple Sainte-Catherine retail location in MontrealJan 16, 2026
    Sid Meier's Civilization VII Arcade Edition will join Apple Arcade on February 5Jan 14, 2026
    Markets
    • Consumers (individual users)
    • Education (college students, K-12)
    • Creative professionals (music, video editing, design)
    • Business and Enterprise (SME and large enterprise)
    • +12 more

    AI Tools by Apple

    (2)
    View Xcode 26
    Xcode 26 tool icon

    Xcode 26

    Apple IDE with AI Coding Assistant

    Dev EnvironmentsAI Coding Asst.Mobile App Dev
    View Embedding Atlas
    Embedding Atlas tool icon

    Embedding Atlas

    Embedding Visualization Toolkit

    Content AnalysisAI Dev LibrariesSearch & Discovery

    Discussions

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    Latest News

    01/16/2026

    Opening of the new Apple Sainte-Catherine retail location in Montreal

    Apple Newsroom
    01/14/2026

    Sid Meier's Civilization VII Arcade Edition will join Apple Arcade on February 5

    Apple Newsroom
    01/13/2026

    Introduction of Apple Creator Studio, a collection of creative apps for music, video, and imaging

    Apple Newsroom
    01/12/2026

    2025 marked a record-breaking year for Apple services with unprecedented growth and global expansion

    Apple Newsroom

    Products & Services

    19
    iPhone
    January 9, 2007

    Apple's flagship smartphone product line, including iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and iPhone Air models (2025)

    Mac
    January 22, 1984

    Personal computer line including iMac, Mac Mini, MacBook Pro, Mac Pro, MacBook Air, and Mac Studio. Transitioned to Apple silicon processors starting in 2020 with M-series chips

    iPad
    January 27, 2010

    Tablet computer line with various models including iPad Pro with M5 chip (2025)

    Apple Watch
    April 24, 2015

    Smartwatch and wearable device for health, fitness, and connectivity

    Market Position

    Apple is positioned as a premium technology brand focusing on innovation, design, and user experience. As of 2024, it is the world's largest manufacturing company by revenue, the largest vendor of tablet computers and mobile phones, and the fourth-largest personal computer vendor. Apple is one of the Big Five American technology companies. The company operates a 'walled garden' ecosystem approach where hardware, software, and services are tightly integrated. Apple competes with Samsung (22.7% global smartphone market share vs Apple's 19%), Google Android, Microsoft, and others. Apple maintains strong brand loyalty with customers having 'an incredibly personal relationship' with products. Company valued at over $4 trillion as of October 2025, making it one of the world's most valuable companies. In smartphones, Apple captured 19% global market share and around 58% U.S. market share. Apple is No. 1 in news apps in U.S., Canada, and Australia. The company differentiates through its ecosystem integration, design excellence, privacy focus, and premium positioning.

    Leadership

    Founders

    SJ

    Steve Jobs

    Co-founded Apple in 1976. Previously worked as a computer technician at Atari, Inc. in Los Gatos, California. Had a summer job at Hewlett-Packard when he was 13 in 1968 after cold-calling Bill Hewlett. Attended Reed College in 1972 before withdrawing that same year. Left Apple in 1985 after a power struggle, founded NeXT as CEO (a computer platform development company specializing in computers for higher-education and business markets), and bought the computer graphics division of Lucasfilm in 1986, which became Pixar. Returned to Apple in 1997 when Apple acquired NeXT for $400 million. Died October 5, 2011.

    SW

    Steve Wozniak

    Co-founded Apple in 1976. Designed and hand-built the Apple I and Apple II computers. Worked at several small electronics firms in the San Francisco Bay area during the early 1970s before obtaining a position as an engineering intern with Hewlett-Packard Company (HP) in 1975. While at HP, designed his own microcomputer in 1976 but HP was not interested in developing it. Attended University of Colorado at Boulder for one year (1968-69) before dropping out, then attended a local community college and University of California, Berkeley. Returned to Berkeley under the pseudonym 'Rocky Clark' to finish computer science and electrical engineering courses, earning a bachelor of science degree in electrical engineering in 1987. Stepped back from active involvement after a 1981 plane crash and left active employment in 1985.

    RW

    Ronald Wayne

    Co-founded Apple as a partner in 1976. Sold his share for $800 only twelve days after founding.

    Executive Team

    TC

    Tim Cook

    CEO

    Serves on board of directors. Previously served as Apple's Chief Operating Officer responsible for worldwide sales and operations, including end-to-end management of Apple's supply chain, sales activities, and service and support in all markets and countries. Also headed Apple's Macintosh division. Before Apple, was Vice President of Corporate Materials at Compaq responsible for procuring and managing all product inventory; Chief Operating Officer of the Reseller Division at Intelligent Electronics; spent 12 years at IBM, most recently as Director of North American Fulfillment leading manufacturing and distribution functions for IBM's Personal Computer Company in North and Latin America. Named COO of Apple in 2005, became CEO in August 2011. MBA from Duke University (Fuqua Scholar), Bachelor of Science in Industrial Engineering from Auburn University.

    KA

    Katherine Adams

    Senior Vice President and General Counsel

    Leads Apple's legal, corporate governance, and global security teams.

    Board of Directors

    AD
    Arthur D. Levinson
    Chairman of the Board, Apple; Founder and CEO, Calico
    WA
    Wanda Austin, Ph.D.
    Board Member; Former President and CEO, The Aerospace Corporation (joined January 2024)
    TC
    Tim Cook
    Executive Director and CEO, Apple

    Founding Story

    Apple Computer Company was founded on April 1, 1976, in Los Altos, California, in Steve Jobs's parents' home on Crist Drive. Steve Jobs and Steve Wozniak raised $1,300 to finance the Apple I by selling some of their possessions - Jobs sold his Volkswagen van and Wozniak sold his HP programming calculator. The company was started to market Wozniak's Apple I computer, which he had designed while working at HP but the company was not interested in developing. Mike Markkula provided $250,000 in funding during the incorporation on January 3, 1977 as Apple Computer, Inc.

    Business Model

    Revenue
    Fiscal 2025: $416 billion total revenue, $112 billion net income. Fiscal 2025 Q4: $102.5 billion revenue, $1.85 diluted earnings per share. Fiscal 2024: $391 billion total revenue, $93.7 billion net income. Fiscal 2023: $383 billion total revenue, $96.9 billion net income. App Store developers earned over $550 billion since 2008. App Store ecosystem facilitated $1.3 trillion in developer billings and sales in 2024. Apple Pay generated over $100 billion in incremental merchant sales globally in 2025. Services revenue grew with record performance in 2025.

    Revenue Model

    Apple generates revenue through high-margin consumer electronics hardware sales (Mac, iPhone, iPad, Apple Watch, AirPods, accessories), software and platform services (App Store with 30% cut from app revenues, API usage), subscription-based digital content and services (Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, iCloud+), integrated service bundles (Apple One), financial services (Apple Pay, Apple Card, Apple Cash), cloud storage, and ecosystem-driven sales where products work together to increase customer loyalty and repeat purchases. Manufacturing is primarily outsourced to firms like Foxconn and Pegatron in China, Brazil, and India. The services sector represented 26% of revenue in 2024.

    Pricing Tiers

    Apple One Individual
    $19.95/month

    Includes iCloud+ 50GB, Apple TV+, Apple Music, Apple Arcade for one person

    Apple One Family
    $25.95/month

    Includes iCloud+ 200GB, Apple TV+, Apple Music, Apple Arcade; share with up to five people

    Apple One Premier
    $37.95/month

    Includes iCloud+ 2TB, Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, Apple News+; share with up to five people

    iCloud+ 50GB
    $0.99/month (USD)

    50GB storage, iCloud Private Relay, Hide My Email, Custom Email Domain, HomeKit Secure Video support for one camera

    iCloud+ 200GB
    $2.99/month (USD)

    200GB storage, iCloud Private Relay, Hide My Email, Custom Email Domain, HomeKit Secure Video support for up to five cameras

    iCloud+ 2TB
    $9.99/month (USD)

    2TB storage, iCloud Private Relay, Hide My Email, Custom Email Domain, HomeKit Secure Video support for unlimited cameras

    iCloud+ 6TB
    $29.99/month (USD)

    6TB storage with all iCloud+ features

    iCloud+ 12TB
    $59.99/month (USD)

    12TB storage with all iCloud+ features

    Public company. IPO completed on December 12, 1980, selling 4.6 million shares at $22 per share, generating over $100 million. It was the largest IPO in the United States since Ford in 1956. Apple became the first publicly traded US company to be valued at over $1 trillion in August 2018, reached $2 trillion in August 2020, and as of October 2025 is valued at just over $4 trillion. Stock trades on NASDAQ under ticker symbol AAPL.

    Target Markets

    Industries & Segments
    • Consumers (individual users)
    • Education (college students, K-12)
    • Creative professionals (music, video editing, design)
    • Business and Enterprise (SME and large enterprise)
    • Healthcare organizations and professionals
    • Government agencies
    Use Cases
    • Personal computing and productivity
    • Creative professional work (music production, video editing, imaging, visual productivity)
    • Mobile communication and connectivity
    • Digital content consumption (music, video, news, podcasts, gaming)
    • Health and fitness tracking
    • Photography and videography
    Notable Customers
    • HIMO Group
    • Rituals
    • Laura Canada
    • H-E-B

    Quick Facts

    Headquarters
    Apple Park, Cupertino, California, US
    Founded
    1976
    Entity Type
    Public company
    Employees
    166,000
    Total Funding
    Initial funding in 1976: $1,300 raised by Jobs and Wozniak selling possessions. 1977: $250,000 provided by Mike Markkula during incorporation. August 1997: $150 million investment from Microsoft. IPO on December 12, 1980: Generated over $100 million by selling 4.6 million shares at $22 per share. Company is now publicly traded and self-sustaining.
    Investors
    The Vanguard Group (9.29% as of December 30, 2024), BlackRock (7.48%)
    Office Locations
    Austin
    Los Angeles
    San Diego
    Seattle
    +36 more

    Funding History

    Initial Funding$1,300
    1976
    Steve Jobs and Steve Wozniak (personal funds from selling possessions)
    Series A / Angel Investment$250,000
    January 3, 1977
    Mike Markkula
    IPOOver $100 million
    December 12, 1980
    $1.778 billion (closing value on first day) valuation
    Public offering - 4.6 million shares sold at $22/share

    History & Milestones

    October 2025

    Company valued at just over $4 trillion

    2025

    Record fiscal year revenue of $416 billion with $112 billion net income

    June 2023

    Apple Vision Pro announced

    August 19, 2020

    First US company with $2 trillion market capitalization

    November 10, 2020

    First Macs powered by Apple M1 processor launched

    Key Capabilities

    20
    Ecosystem integration across devices (iPhone, iPad, Mac, Apple Watch, etc.)
    Apple silicon processors (M-series chips) for high performance and efficiency
    On-device machine learning and AI (Apple Intelligence)
    Privacy-focused features including iCloud Private Relay, Hide My Email
    Seamless continuity features (Handoff, Universal Clipboard, AirDrop)
    Face ID and Touch ID biometric authentication

    Integrations & Partnerships

    Platform Integrations

    • iOS ecosystem
    • macOS ecosystem
    • iPadOS ecosystem
    • watchOS ecosystem
    • tvOS ecosystem
    • visionOS ecosystem
    • Web-based access for iCloud services
    • Windows compatibility for Apple Music, Apple TV, iCloud

    Key Partnerships

    Formula 1 (five-year exclusive broadcast partnership in U.S. beginning March 2026)
    Peacock (Apple TV and Peacock bundle)
    GM (Apple Music collaboration)

    Connect

    Website
    apple.com
    GitHub
    apple
    X / Twitter
    Apple

    AI Topics

    6

    Apple focuses on these topics:

    Content Analysis(1)
    AI Development Libraries(1)
    Search and Discovery(1)
    Development Environments(1)
    AI Coding Assistants(1)
    Mobile App Development(1)
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