Apple
We are committed to demonstrating that business can and should be a force for good. We believe that business, at its best, serves the public good, empowers people around the world, and binds us together as never before. Apple strives to bring the best user experience to customers through innovative hardware, software, and services.
Founding Story
Apple Computer Company was founded on April 1, 1976, in Los Altos, California, in Steve Jobs's parents' home on Crist Drive. Steve Jobs and Steve Wozniak raised $1,300 to finance the Apple I by selling some of their possessions - Jobs sold his Volkswagen van and Wozniak sold his HP programming calculator. The company was started to market Wozniak's Apple I computer, which he had designed while working at HP but the company was not interested in developing. Mike Markkula provided $250,000 in funding during the incorporation on January 3, 1977 as Apple Computer, Inc.
Discussions
No discussions yet
Be the first to start a discussion about Apple
Leadership
Founders
Steve Jobs
Co-founded Apple in 1976. Previously worked as a computer technician at Atari, Inc. in Los Gatos, California. Had a summer job at Hewlett-Packard when he was 13 in 1968 after cold-calling Bill Hewlett. Attended Reed College in 1972 before withdrawing that same year. Left Apple in 1985 after a power struggle, founded NeXT as CEO (a computer platform development company specializing in computers for higher-education and business markets), and bought the computer graphics division of Lucasfilm in 1986, which became Pixar. Returned to Apple in 1997 when Apple acquired NeXT for $400 million. Died October 5, 2011.
Steve Wozniak
Co-founded Apple in 1976. Designed and hand-built the Apple I and Apple II computers. Worked at several small electronics firms in the San Francisco Bay area during the early 1970s before obtaining a position as an engineering intern with Hewlett-Packard Company (HP) in 1975. While at HP, designed his own microcomputer in 1976 but HP was not interested in developing it. Attended University of Colorado at Boulder for one year (1968-69) before dropping out, then attended a local community college and University of California, Berkeley. Returned to Berkeley under the pseudonym 'Rocky Clark' to finish computer science and electrical engineering courses, earning a bachelor of science degree in electrical engineering in 1987. Stepped back from active involvement after a 1981 plane crash and left active employment in 1985.
Ronald Wayne
Co-founded Apple as a partner in 1976. Sold his share for $800 only twelve days after founding.
Executive Team
Tim Cook
CEO
Serves on board of directors. Previously served as Apple's Chief Operating Officer responsible for worldwide sales and operations, including end-to-end management of Apple's supply chain, sales activities, and service and support in all markets and countries. Also headed Apple's Macintosh division. Before Apple, was Vice President of Corporate Materials at Compaq responsible for procuring and managing all product inventory; Chief Operating Officer of the Reseller Division at Intelligent Electronics; spent 12 years at IBM, most recently as Director of North American Fulfillment leading manufacturing and distribution functions for IBM's Personal Computer Company in North and Latin America. Named COO of Apple in 2005, became CEO in August 2011. MBA from Duke University (Fuqua Scholar), Bachelor of Science in Industrial Engineering from Auburn University.
Katherine Adams
Senior Vice President and General Counsel
Leads Apple's legal, corporate governance, and global security teams.
Business Model
Revenue Model
Apple generates revenue through high-margin consumer electronics hardware sales (Mac, iPhone, iPad, Apple Watch, AirPods, accessories), software and platform services (App Store with 30% cut from app revenues, API usage), subscription-based digital content and services (Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, iCloud+), integrated service bundles (Apple One), financial services (Apple Pay, Apple Card, Apple Cash), cloud storage, and ecosystem-driven sales where products work together to increase customer loyalty and repeat purchases. Manufacturing is primarily outsourced to firms like Foxconn and Pegatron in China, Brazil, and India. The services sector represented 26% of revenue in 2024.
Pricing Tiers
Includes iCloud+ 50GB, Apple TV+, Apple Music, Apple Arcade for one person
Includes iCloud+ 200GB, Apple TV+, Apple Music, Apple Arcade; share with up to five people
Includes iCloud+ 2TB, Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, Apple News+; share with up to five people
50GB storage, iCloud Private Relay, Hide My Email, Custom Email Domain, HomeKit Secure Video support for one camera
200GB storage, iCloud Private Relay, Hide My Email, Custom Email Domain, HomeKit Secure Video support for up to five cameras
2TB storage, iCloud Private Relay, Hide My Email, Custom Email Domain, HomeKit Secure Video support for unlimited cameras
6TB storage with all iCloud+ features
12TB storage with all iCloud+ features
Target Markets
- Consumers (individual users)
- Education (college students, K-12)
- Creative professionals (music, video editing, design)
- Business and Enterprise (SME and large enterprise)
- Healthcare organizations and professionals
- Government agencies
- Personal computing and productivity
- Creative professional work (music production, video editing, imaging, visual productivity)
- Mobile communication and connectivity
- Digital content consumption (music, video, news, podcasts, gaming)
- Health and fitness tracking
- Photography and videography
- HIMO Group
- Rituals
- Laura Canada
- H-E-B
History & Milestones
Company valued at just over $4 trillion
Record fiscal year revenue of $416 billion with $112 billion net income
Apple Vision Pro announced
First US company with $2 trillion market capitalization
First Macs powered by Apple M1 processor launched
2 AI Tools by Apple
Xcode 26
6moApple's macOS IDE with built-in AI coding assistance and native ChatGPT and Claude account support.

Open-source toolkit from Apple for interactive visualization and exploration of large embeddings in the browser, Python (CLI/Jupyter), and Streamlit.
