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Apple

Cupertino, CaliforniaFounded 1976
2Tools Listed
50Combined Tool Views

We are committed to demonstrating that business can and should be a force for good. We believe that business, at its best, serves the public good, empowers people around the world, and binds us together as never before. Apple strives to bring the best user experience to customers through innovative hardware, software, and services.

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Founding Story

Apple Computer Company was founded on April 1, 1976, in Los Altos, California, in Steve Jobs's parents' home on Crist Drive. Steve Jobs and Steve Wozniak raised $1,300 to finance the Apple I by selling some of their possessions - Jobs sold his Volkswagen van and Wozniak sold his HP programming calculator. The company was started to market Wozniak's Apple I computer, which he had designed while working at HP but the company was not interested in developing. Mike Markkula provided $250,000 in funding during the incorporation on January 3, 1977 as Apple Computer, Inc.

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Leadership

Founders

SJ

Steve Jobs

Co-founded Apple in 1976. Previously worked as a computer technician at Atari, Inc. in Los Gatos, California. Had a summer job at Hewlett-Packard when he was 13 in 1968 after cold-calling Bill Hewlett. Attended Reed College in 1972 before withdrawing that same year. Left Apple in 1985 after a power struggle, founded NeXT as CEO (a computer platform development company specializing in computers for higher-education and business markets), and bought the computer graphics division of Lucasfilm in 1986, which became Pixar. Returned to Apple in 1997 when Apple acquired NeXT for $400 million. Died October 5, 2011.

SW

Steve Wozniak

Co-founded Apple in 1976. Designed and hand-built the Apple I and Apple II computers. Worked at several small electronics firms in the San Francisco Bay area during the early 1970s before obtaining a position as an engineering intern with Hewlett-Packard Company (HP) in 1975. While at HP, designed his own microcomputer in 1976 but HP was not interested in developing it. Attended University of Colorado at Boulder for one year (1968-69) before dropping out, then attended a local community college and University of California, Berkeley. Returned to Berkeley under the pseudonym 'Rocky Clark' to finish computer science and electrical engineering courses, earning a bachelor of science degree in electrical engineering in 1987. Stepped back from active involvement after a 1981 plane crash and left active employment in 1985.

RW

Ronald Wayne

Co-founded Apple as a partner in 1976. Sold his share for $800 only twelve days after founding.

Executive Team

TC

Tim Cook

CEO

Serves on board of directors. Previously served as Apple's Chief Operating Officer responsible for worldwide sales and operations, including end-to-end management of Apple's supply chain, sales activities, and service and support in all markets and countries. Also headed Apple's Macintosh division. Before Apple, was Vice President of Corporate Materials at Compaq responsible for procuring and managing all product inventory; Chief Operating Officer of the Reseller Division at Intelligent Electronics; spent 12 years at IBM, most recently as Director of North American Fulfillment leading manufacturing and distribution functions for IBM's Personal Computer Company in North and Latin America. Named COO of Apple in 2005, became CEO in August 2011. MBA from Duke University (Fuqua Scholar), Bachelor of Science in Industrial Engineering from Auburn University.

KA

Katherine Adams

Senior Vice President and General Counsel

Leads Apple's legal, corporate governance, and global security teams.

Business Model

Revenue Model

Apple generates revenue through high-margin consumer electronics hardware sales (Mac, iPhone, iPad, Apple Watch, AirPods, accessories), software and platform services (App Store with 30% cut from app revenues, API usage), subscription-based digital content and services (Apple Music, Apple TV+, Apple Arcade, Apple News+, Apple Fitness+, iCloud+), integrated service bundles (Apple One), financial services (Apple Pay, Apple Card, Apple Cash), cloud storage, and ecosystem-driven sales where products work together to increase customer loyalty and repeat purchases. Manufacturing is primarily outsourced to firms like Foxconn and Pegatron in China, Brazil, and India. The services sector represented 26% of revenue in 2024.

Pricing Tiers

Apple One Individual
$19.95/month

Includes iCloud+ 50GB, Apple TV+, Apple Music, Apple Arcade for one person

Apple One Family
$25.95/month

Includes iCloud+ 200GB, Apple TV+, Apple Music, Apple Arcade; share with up to five people

Apple One Premier
$37.95/month

Includes iCloud+ 2TB, Apple TV+, Apple Music, Apple Arcade, Apple Fitness+, Apple News+; share with up to five people

iCloud+ 50GB
$0.99/month (USD)

50GB storage, iCloud Private Relay, Hide My Email, Custom Email Domain, HomeKit Secure Video support for one camera

iCloud+ 200GB
$2.99/month (USD)

200GB storage, iCloud Private Relay, Hide My Email, Custom Email Domain, HomeKit Secure Video support for up to five cameras

iCloud+ 2TB
$9.99/month (USD)

2TB storage, iCloud Private Relay, Hide My Email, Custom Email Domain, HomeKit Secure Video support for unlimited cameras

iCloud+ 6TB
$29.99/month (USD)

6TB storage with all iCloud+ features

iCloud+ 12TB
$59.99/month (USD)

12TB storage with all iCloud+ features

Public company. IPO completed on December 12, 1980, selling 4.6 million shares at $22 per share, generating over $100 million. It was the largest IPO in the United States since Ford in 1956. Apple became the first publicly traded US company to be valued at over $1 trillion in August 2018, reached $2 trillion in August 2020, and as of October 2025 is valued at just over $4 trillion. Stock trades on NASDAQ under ticker symbol AAPL.

Target Markets

Industries & Segments
  • Consumers (individual users)
  • Education (college students, K-12)
  • Creative professionals (music, video editing, design)
  • Business and Enterprise (SME and large enterprise)
  • Healthcare organizations and professionals
  • Government agencies
Use Cases
  • Personal computing and productivity
  • Creative professional work (music production, video editing, imaging, visual productivity)
  • Mobile communication and connectivity
  • Digital content consumption (music, video, news, podcasts, gaming)
  • Health and fitness tracking
  • Photography and videography
Notable Customers
  • HIMO Group
  • Rituals
  • Laura Canada
  • H-E-B

History & Milestones

October 2025

Company valued at just over $4 trillion

2025

Record fiscal year revenue of $416 billion with $112 billion net income

June 2023

Apple Vision Pro announced

August 19, 2020

First US company with $2 trillion market capitalization

November 10, 2020

First Macs powered by Apple M1 processor launched

2 AI Tools by Apple

Xcode 26 tool icon

Xcode 26

6mo
Dev Environments

Apple's macOS IDE with built-in AI coding assistance and native ChatGPT and Claude account support.

Xcode 26
0
Embedding Atlas tool icon

Embedding Atlas

7mo
Content Analysis

Open-source toolkit from Apple for interactive visualization and exploration of large embeddings in the browser, Python (CLI/Jupyter), and Streamlit.

Embedding Atlas
0

Quick Facts

Headquarters
Apple Park, Cupertino, California, US
Founded
1976
Entity Type
Public company
Employees
166,000
Investors
The Vanguard Group (9.29% as of December 30, 2024), BlackRock (7.48%)
Office Locations
Austin
Los Angeles
San Diego
Seattle
+36 more

Latest News

January 16, 2026

Opening of the new Apple Sainte-Catherine retail location in Montreal

Apple Newsroom
January 14, 2026

Sid Meier's Civilization VII Arcade Edition will join Apple Arcade on February 5

Apple Newsroom
January 13, 2026

Introduction of Apple Creator Studio, a collection of creative apps for music, video, and imaging

Apple Newsroom

Key Capabilities

20
Ecosystem integration across devices (iPhone, iPad, Mac, Apple Watch, etc.)
Apple silicon processors (M-series chips) for high performance and efficiency
On-device machine learning and AI (Apple Intelligence)
Privacy-focused features including iCloud Private Relay, Hide My Email
Seamless continuity features (Handoff, Universal Clipboard, AirDrop)
Face ID and Touch ID biometric authentication

Integrations & Partnerships

Platform Integrations

iOS ecosystem
macOS ecosystem
iPadOS ecosystem
watchOS ecosystem
tvOS ecosystem
visionOS ecosystem
Web-based access for iCloud services
Windows compatibility for Apple Music, Apple TV, iCloud

Key Partnerships

Formula 1 (five-year exclusive broadcast partnership in U.S. beginning March 2026)
Peacock (Apple TV and Peacock bundle)
GM (Apple Music collaboration)

Connect

Website
apple.com
GitHub
apple
X / Twitter
Apple

AI Topics

6

Apple focuses on these topics:

Content Analysis(1)
AI Development Libraries(1)
Search and Discovery(1)
Development Environments(1)
AI Coding Assistants(1)
Mobile App Development(1)
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