Corey Haines
Helping exceptional products get the attention they deserve through world-class marketing and design.
At a Glance
- B2B SaaS Companies
- Growth-stage Startups
- Solo Founders and Marketers
AI Tools by Corey Haines
(2)
Maker Skills
AI Agent Skills for Founders
Marketing Skills for AI Agents
Marketing Skills for AI Agents
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Latest News
Purchased first home
Released '2025 Year In Review' blog post
Launched Marketing Skills (npx marketing-skills) open-source repository
Announced upcoming book 'Founding Marketing'
Products & Services
On-demand product marketing and design agency for B2B SaaS companies, operating on a subscription basis.
Newsletter and community with 27,000+ subscribers focused on SaaS marketing strategy teardowns.
A specialized tool for marketers to curate, organize, and reference marketing examples from the web.
Open-source repository of 19+ AI agent skills for marketing tasks and personal productivity, designed for Claude Code.
Market Position
Positions itself as the 'moat builder' for SaaS, combining world-class marketing and design with AI-native speed to solve the coordination tax found in traditional agencies.
Leadership
Founders
Corey Haines
Previously Head of Growth at Baremetrics (2018-2020). Founder of Swipe Files and SwipeWell. Co-founder of Conversion Factory.
Executive Team
Corey Haines
Founder / Marketer
Expert in SaaS growth and product marketing; previously at Baremetrics and Cordial.
Zach Stevens
Co-founder / Designer
Over a decade of branding and design expertise; known as the 'Brand Thief'.
Board of Directors
Founding Story
Corey Haines started as a solo creator and consultant after leaving Baremetrics in 2020. Due to the high demand for his product marketing expertise, he co-founded Conversion Factory in 2023 to offer a productized, AI-native agency experience.
Business Model
Revenue Model
Subscription-based agency fees (Conversion Factory), SaaS subscriptions (SwipeWell, Truelist), and courses/content (Swipe Files).
Pricing Tiers
99-point analysis and prioritized action plan
Subscription-based access to embedded senior marketing and design team
Target Markets
- B2B SaaS Companies
- Growth-stage Startups
- Solo Founders and Marketers
- B2B SaaS growth and scaling
- AI-driven marketing automation
- Product marketing audits and positioning
- SavvyCal
- SaberSim
- Baremetrics
- Cordial