Marketing Skills for AI Agents

Marketing Skills for AI Agents is an open-source collection of markdown-based skills built by Corey Haines, designed to give AI coding agents specialized marketing knowledge and workflows. Published under the MIT license and installable via a single npx command, it targets technical marketers and founders who want their AI agents to apply marketing best practices automatically. The repository reports 34,000+ GitHub stars and is actively maintained, with the latest release (v2.5.1) published in June 2026.

What It Is

Marketing Skills is a structured library of markdown files — called "skills" — that encode marketing frameworks, workflows, and best practices for AI agents to consume. When added to a project, agents like Claude Code, OpenAI Codex, Cursor, or Windsurf can recognize marketing tasks and apply the appropriate skill automatically. The library covers 40+ distinct marketing domains, from conversion rate optimization and copywriting to SEO, paid ads, analytics, and revenue operations.

How Skills Work Together

The library is architected around a central product-marketing skill that every other skill reads first. This ensures the agent understands the product, audience, and positioning before executing any task. Skills are organized into seven functional clusters:

• Conversion Optimization: cro, signup, onboarding, popups, paywalls
• Content & Copy: copywriting, copy-editing, cold-email, emails, social, image
• SEO & Discovery: seo-audit, ai-seo, programmatic-seo, site-architecture, competitors, schema
• Paid & Distribution: ads, ad-creative
• Measurement & Testing: analytics, ab-testing
• Growth Engineering: co-marketing, free-tools, referrals, churn-prevention
• Strategy & Sales: marketing-ideas, marketing-psychology, launch, pricing, revops, sales-enablement

Skills also cross-reference each other — for example, copywriting links to cro and ab-testing, while customer-research feeds into copywriting, cro, and competitors.

Installation and Setup

The recommended installation path is a single CLI command: npx skills add coreyhaines31/marketingskills, which installs all 40 skills into .agents/skills/ and symlinks into .claude/skills/ for Claude Code compatibility. Five additional installation methods are supported:

• Claude Code plugin system (/plugin install marketing-skills)
• Git clone and copy
• Git submodule
• Fork and customize
• SkillKit for multi-agent environments (Claude Code, Cursor, Copilot)

Individual skills can also be installed selectively using the --skill flag.

Update: v2.5.1 and the v2.0 Rename

The project reached v2.5.1 as of June 2026. The v2.0 release was a significant restructuring that renamed 17 skills (e.g., page-cro → cro, analytics-tracking → analytics) and consolidated page-cro and form-cro into a single cro skill. The context file also moved from .claude/ to .agents/ and was renamed from product-marketing-context.md to product-marketing.md. The v2.5.x series adds cross-references between skills for better inter-skill coordination.

Audience and Ecosystem

The project is built for technical marketers and founders comfortable with the terminal and AI coding agents. Corey Haines also maintains related resources: Conversion Factory (a CRO and growth agency), Swipe Files (a marketing newsletter), AI Marketing Training, Magister (an autonomous AI marketing agent), and a companion guide called Coding for Marketers for those new to the terminal. Contributions via pull requests and issues are explicitly welcomed.